Taylor Swift albums and songs sales
As years pass, the stature of Taylor Swift continues to grow. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time.
The thing is, she made it to this level at only 32. She is still very active and the general public interest in her remains incredible as shown with the release of Midnights.
Today, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. Results are stunning.
A big picture of the Taylor Swift’s career
During the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption.
Thanks to the CSPC approach we defined how she truly competes with her challengers, including Rihanna, Beyoncé, Katy Perry, Lady Gaga and Britney Spears.
She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.
Both are among the very top selling digital singles artists ever. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. We will be checking how accurate this perception is.
While she was on par with many of these artists, it looks like her heavy productivity is pushing her ahead of anyone else.
The Commensurate Sales to Popularity Concept (CSPC)
As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity.
If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. I fully recommend watching it before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly.
There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.
If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.
Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!
Taylor Swift Album Sales
Original Album Sales – Comments
The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 42.0 million units.
More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.
With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales.
The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads. The latter are listed lower down in this article.
It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results.
The last five albums Reputation, Lover, folklore, evermore and Midnights came out when streaming was already inevitable. Naturally, they sold less than their predecessors although their numbers remain outstanding by today’s standards.
Indeed, the first 3 of them are among the 4 top selling female albums in the US from the last 6 years. Midnights is already 5th.
The run of folklore has been especially impressive with 8 frames at #1. It managed to outsell Lover.
She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website.
While not as strong, evermore still does very well at 1.43 million. This puts her studio albums over 53.7 million units combined.
Taylor Swift songs sales
Below, we list down results from the artist through physical sales, digital sales and streaming.
Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.
As a reminder, the weighting is done with a 10 to 3 ratio between albums and digital singles.
Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.
By that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. In fact, none of its singles were physically released.
In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market.
This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas.
This song sold a few physical copies in Europe and in Australia but wasn’t issued elsewhere. With 56,000 sales, it remains easily the star’s top seller in this format.
You Belong with Me was a hit in the same markets, but it got a physical release in Australia only, explaining the much lower sales.
By the time she had another international hit with We Are Never Ever Getting Back Together, the physical singles market was completely dead even in Europe.
No single from Red was even issued in the old continent. In the meantime, her superstar status led her label to release limited editions of her singles in the US, most of which were numbered up to 2,500 units.
Two songs, Ours and We Are Never Ever Getting Back Together, got unlimited releases, hitting #1 multiple weeks on physical sales chart with healthy sales.
In later years, her huge popularity originated more releases in GSA countries while Eyes Open came out in China only.
Since 2019, countless limited releases came out in the US, securing some sales thanks to her very solid fan base for songs like ME!, cardigan or her early hits.
As a reminder, the weighting is done with a 10 to 1.5 ratio between albums and digital singles.
Self titled debut album Taylor Swift was only promoted in North America. All its singles were strongly successful there.
With both downloads and ringtones in both the US and Canada, they achieved nearly 16 million sales in the region, some 90% of their global sales.
These tracks weren’t necessarily big #1 hits, but they no doubt faced the test of time very well continuing to sell for many years, ultimately reaching impressive totals.
Teardrops on My Guitar is now over 4 million, joining Our Song there.
The era Fearless continued the impressive streak of strong US sellers. Two songs, Love Story and You Belong With Me, also added international appeal with pop versions issued. Together, this pair of songs sold 20 million units globally.
It isn’t only about hits though. The incredible success of Taylor Swift in the album front is also visible through her digital sales.
In fact, each and every one of the 18 tracks on Fearless sold 250,000 units or more and some album tracks even broke the million threshold. That’s a terrific total of 33.0 million downloads and ringtones from this era alone.
Speak Now didn’t register points as high as Fearless with no song higher than 3.78 million. The consistency was still superb though. In spite of no big hit songs from the album, it got 6 million sellers and the sales total stands on 18.5 million.
Red saw the country icon turned pop hit maker achieve success on an international scale. Both We Are Never Ever Getting Back Together and I Knew You Were Trouble sold over 8.9 million units.
They were super sellers in every English-speaking country, but the former was also massive in Asia while the latter was a smash in Europe.
The album continued her run of at least 5 million sellers by era, registering 6. The effort is home of singles adding for 30.1 million digital sales.
With the addition of her Orphan tracks and features, which include as many as 10 million sellers, Taylor Swift was already well over 100 million digital singles sales when 1989 arrived.
The market segment of downloads was starting to go sharply down by then, but the album’s unavailability on streaming platforms made it perform incredibly well still.
Shake It Off sold 9.8 million despite the absence of ringtones and low South Korean success.
Blank Space did over 7 million and all three of Bad Blood, Style and Wildest Dreams were solid hits also. All told, the era produced 32.5 million sales.
Songs from Reputation had a very hard time trying to stand well against their predecessors. Their presence on Spotify and the likes inevitably divided their impact across distinct services.
That’s why these numbers here are not fully relevant as long as we haven’t add streaming results to them.
Look What You Made Me Do at nearly 1.8 million and …Ready for It? at over 800,000 are still great sellers considering their context.
The diva remains a super selling force in this format as shown with Lover tracks. Downloads were even less relevant in 2019 than in 2017 though so even if they performed very well on iTunes lists they add for only 1.75 million sales.
The surprise release of folklore means that no song was released before the album, killing the singer’s edge on this format as they got no big first week sales.
This reason along with the lack of Pop 40 smashes and the ever decreasing download market explain the anecdotal downloads of songs like cardigan and willow. We will see if some song from Midnights gains traction as a download.
In total, that’s an immense 160.4 million units sold in downloads and ringtones combined for Taylor Swift, one of the most successful digital artist of all-time.
Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track.
The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms
*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750
Back in 2013, We Are Never Ever Getting Back Together was inside the Top 20 most streamed tracks ever on Spotify.
While remaining singers started to amass large catalog streams, Taylor Swift took off her discography from these platforms with her streaming-is-evil campaign in order to boost her revenues thanks to higher pure sales.
Then, her catalog was made available anew in June 2017.
Her hits have been making up for these 3 years of unavailability. They are being strongly successful at it.
On Spotify, I Don’t Wanna Live Forever has now break the 1.3 billion barrier. Look What You Made Me Do is over 780 million. Additional singles from reputation are in the 324-666 million range, while some cuts became viral likes Don’t Blame Me (378 million).
Songs from Lover are great performers in this list. The title track, Me! and You Need to Calm Down are her 8th, 12th and 13th biggest streaming hits overall in terms of equivalent album sales.
folklore registered tremendous numbers on its debut week, and while it has no real big hit – it’s top song Cardigan is 18th on her list – solid streams for all its tracks push it over 4.4 million EAS in this format.
The next album evermore is in a similar spot, with Willow at #17 as its biggest track but also great numbers all over the track list. They are good enough for nearly 2.9 million sales.
What can we say about Midnights? It recorded quite simply the biggest debut of all-time on Spotify with over 776 million streams.
We also need to talk about her past hits. They enjoyed heavy rotation when coming back to the platform some years ago.
There are 15 of them which already aired over 280 million times on Spotify, with Blank Space leading the way at 980 million.
Shake It Off and Wildest Dreams confirm the strength of the 1989 era, putting 3 hits inside her personal top 6, all with over 1 million equivalent album sales from streams.
On top of their huge catalog streams on Spotify, their absence from this platform when they were first released enabled them to register gigantic views on YouTube. Shake It Off and Blank Space add for 6.8 billion there.
Even her songs widely available do very well with a stunning career total of more than 30 billion views.
Reissues of Fearless and Red under the Taylor’s Version tag name pushed songs from both albums to new heights.
Love Story is now her 4th biggest track, with notable numbers in every platform. You Belong To Me is huge as well, now also over the million mark in equivalent album sales.
Red tracks are even more outstanding. The historical hits from this era, I Knew You Were Trouble and We Are Never Ever Getting Back Together are slightly lower but still strong at 1.06 million and 980,000 units, respectively.
The real highlight is on deeper tracks though. Cult track All Too Well, which crossed over while becoming the longest #1 song of all-time inside the Hot 100 thanks to its 10-minutes version, is climbing up the ladder, now on 930,000 sales.
22 and Red are over half a million soon, while Everything Has Changed is inside the top 30 to make it 6 tracks from this album on this part of her ranking.
Just like Don’t Blame Me, Enchanted is another deep cut that got viral on TikTok, which brought it to this top 40, with numbers that would have made the top 10 of most successful artists.
It’s worth talking about her Asian statistics too. In China, most of her hits from albums which weren’t available for sale at first record more streams than they do on Spotify.
Because of this specific situation, the leading trackin this country remains Love Story.
In South Korea (Genie), she is very popular too. Look What You Made Me Do is her leader with Blank Space and Me! fighting for the second spot.
In Japan, You Belong With Me remains her strongest song with also impressive results from Shake It Off and We Are Never Ever Getting Back Together.
Album-wise 1989 continues to lead the way, with an incredible 7.55 million sales. Red came from outside of her top 3 to challenge the top thanks to its smash reissue, it is now closing in 7 million sales from streams.
Lover completes the top 3 with 6.26 million EAS, while reputation stands at 5.59 million.
Every album from Fearless to evermore crack the 2 million mark. In fact, they are all past 2.7 million, and no need to say that Midnights will join them sooner than later.
Full catalog breakdown
If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.
Keep yourself up to date
Our website provides you a fantastic tool which fetchs updated Spotify streams as you request them, use it to watch these results grow day after day!
Taylor Swift compilations sales
It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.
All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP.
Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.
The distribution process
How to understand this table? If you check this example of the Speak Now World Tour Live line, those figures mean it sold 587,500 units worldwide. The second statistics column means all versions of all the songs included on this package add for 3,901,329 equivalent album sales from streams of all types.
The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package.
Thus, streaming figures tell us songs from Fearless are responsible for 44% of Speak Now World Tour Live tracklist attractiveness, which means it generated 259,000 of its 587,500 album sales and so on for the other records.
Compilations sales figures listing
Full Length related records Sales – Summary
Here is the most underestimated indicator of an album’s success – the amount of compilation sales of all kinds it generated. Due to the dependency of sales of the original studio albums on these releases, they are a key piece of the jigsaw.
These numbers are obtained by applying the method from the section The distribution process to all packages listed under Compilation sales figures listing category.
To offset bulk buying, Chinese downloads are weighted as per their price, at selling price / 50 * 1.5, which is roughly 0.6 for Taylor Swift‘s albums. Sales post-September 2021, when the market got regulated, are counted in full.
We can notice that the American superstar is doing wonders in this country, with numbers going higher and higher.
They perfectly make up for the absence of compilations products nowadays like tour DVDs.
This section also features the newly recorded versions of Fearless and Red, which are naturally allocated in full to the original albums.
Bonus: Taylor’s Version’s breakdowns
Total Album (all types) Sales per Country
Please note country-specific numbers may miss sales of a few minor releases, although totals are complete.
Taylor Swift Career CSPC Results
So, after checking all the figures, how many overall equivalent album sales has each Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!
Albums CSPC results
In the following results table, all categories display figures in equivalent album sales. If different, pure sales are listed between parentheses.
|artist_spotify_id||#||Cover||Album||Studio albums (EAS)||sales_update_date||Other LPs (EAS)||Physical singles (units sold)||Digital singles (units sold)||Streams||Streams increase||Total EAS||valid_as_of||streams_updated_value||album_id|
|06HL4z0CvFAxyc27GXpf02||1||Taylor Swift||6,630,000||01.11.22||498,000||447,000(20,000)||2,187,000(14,580,000)||1,163,000 (03/30/23)||Av.: 980LD: 1,460||10,925,000||20,230,330||1,163,000||40|
|06HL4z0CvFAxyc27GXpf02||2||Holiday Collection||1,345,000||01.11.22||0||0(0)||86,000(570,000)||67,000 (03/30/23)||Av.: 120LD: 30||1,538,000||20,230,330||67,000||41|
|06HL4z0CvFAxyc27GXpf02||3||Fearless||9,970,000||01.11.22||1,543,000||454,000(71,000)||4,519,000(30,130,000)||5,651,000 (03/30/23)||Av.: 5,290LD: 7,400||22,137,000||20,230,330||5,651,000||42|
|06HL4z0CvFAxyc27GXpf02||4||Speak Now||6,355,000||01.11.22||324,000||434,000(45,000)||2,357,000(15,720,000)||3,283,000 (03/30/23)||Av.: 3,650LD: 4,990||12,753,000||20,230,330||3,283,000||43|
|06HL4z0CvFAxyc27GXpf02||5||Red||7,220,000||01.11.22||1,583,000||369,000(33,000)||4,163,000(27,750,000)||7,874,000 (03/30/23)||Av.: 6,680LD: 8,570||21,208,000||20,230,330||7,874,000||44|
|06HL4z0CvFAxyc27GXpf02||6||1989||10,545,000||01.11.22||1,021,000||346,000(30,000)||4,544,000(30,290,000)||8,811,000 (03/30/23)||Av.: 8,460LD: 11,910||25,266,000||20,230,330||8,811,000||45|
|06HL4z0CvFAxyc27GXpf02||7||Reputation||3,540,000||01.11.22||1,068,000||50,000(15,000)||641,000(4,280,000)||6,352,000 (03/30/23)||Av.: 5,120LD: 7,290||11,651,000||20,230,330||6,352,000||46|
|06HL4z0CvFAxyc27GXpf02||8||Lover||2,170,000||01.11.22||1,139,000||45,000(45,000)||233,000(1,550,000)||7,123,000 (03/30/23)||Av.: 5,790LD: 9,160||10,709,000||20,230,330||7,123,000||47|
|06HL4z0CvFAxyc27GXpf02||9||Folklore||2,635,000||01.11.22||998,000||37,000(18,000)||49,000(330,000)||5,274,000 (03/30/23)||Av.: 5,400LD: 7,650||8,993,000||20,230,330||5,274,000||48|
|06HL4z0CvFAxyc27GXpf02||10||Evermore||1,430,000||01.11.22||507,000||0(0)||28,000(190,000)||3,352,000 (03/30/23)||Av.: 3,150LD: 4,440||5,342,000||20,230,330||3,352,000||49|
|06HL4z0CvFAxyc27GXpf02||11||Midnights||1,915,000||01.11.22||609,000||0(0)||33,000(220,000)||4,768,000 (03/30/23)||Av.: 23,270LD: 16,340||7,325,000||20,230,330||4,768,000||10,000,033|
As a reminder:
- Studio Album: sales of the original album
- Other Releases: sales of compilations generated thanks to the album
- Physical Singles: sales of physical singles from the album (ratio 3/10)
- Download Singles: sales of digital singles from the album (ratio 1,5/10)
- Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/6750 for Video stream)
See where the artist ranks among remaining singers
By 2013, Fearless had sold so much that it was poised to remain her career peak. It continues to perform like a blockbuster, now up to 21.3 million.
By 2016, monster smash 1989 had moved ahead of its immaculate predecessors. It seems likely to held this top spot, as it keeps going incredibly strong, and the reissue has yet to come. It’s up to 24.0 million units overall.
It is also fighting with Ed Sheeran‘s X to be the biggest album from 2014. A battle that it was losing for years due to the insane success of the British singer lately. The diva is impressively reversing the situation, eating back her deficit. It’s now close enough to jump over it with the upcoming reissue.
Fearless too is climbing historical rankings, as it blew away Beyoncé‘s I Am… Sasha Fierce some months ago to become the runner up from 2008 behind Lady Gaga‘s The Fame.
Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for 7 years now and its songs had little time to add relevant catalog sales.
This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.
Red sprinted its way up, becoming her 3rd 20 million seller. It claims over 5 million sales since the release of Taylor’s Version in November 2021. This climb concludes on two huge achievements.
The album is now 2012’s biggest ahead of Bruno Mars and Imagine Dragons‘ classics. It also passed Eminem‘s 3rd top seller, Recovery. It means no other artist from this millennium owns a top 3 as solid as she does.
Both Taylor Swift and Speak Now have gone up to 10.8 million and 12.2 million equivalent album sales, respectively, an immense total for anyone.
Then comes reputation which also turned into one more 10 million seller for the artist. After the strong first week led by her fan base and multiple marketing gimmicks, the album collapsed fast, faster than expected.
It has been able to sustain its appeal fairly well in the mid-run though, and even improves its performances with time thanks to its songs going viral.
Its success is in the same league as the one of Taylor Swift and Speak Now especially once we consider it had much less years to amass sales.
We can also point out how difficult it is to hit 10 million many times, ones your casual listeners are already satisfied with plenty of hits from you.
In fact, Taylor Swift is the only female singer with 6 10-million sellers this millennium – she was already the only one with 5. Overall, she ties Eminem who owns 6 as well.
Lover will join the party very soon, now up to 9.85 million. It is one more album that only needs time to grow.
One year ago, we wrote that “although there is still a long way, it isn’t impossible to see all her albums up to Lover reach 10 million at some point.”, even when someone is optimistic, Taylor Swift does her magic and performs even better.
folklore is still quite recent, and while it lacks hits, the total sales are already very healthy at 8.2 million. It’s already poised to become another 10 million seller in the future.
Evermore scored 4.9 million units to date. While the decreasing trend is negative, the way the artist manages to get her albums climbing forever grants strong numbers in the long run.
Speaking about a negative trend, Midnights changed everything in no time. Out for less than a fortnight, it’s up to the unreal total of 3.86 million.
What’s safe to say is that Taylor Swift retains her superstar aura, granting her strong sales still for her upcoming releases, along with an immensely valuable back catalog.
She now records well over a million sales per month, in quiet periods. What about the total to date though? Taylor Swift adds for 133.13 million equivalent album sales.
She has left behind Coldplay and Rihanna to become the biggest music act to debut in 2000 or later.
Only 4 other female singers own 3 albums at 20+ million. Madonna, Whitney Houston, Mariah Carey, and Celine Dion.
Only 3 other female singers own 6 albums at 10+ million. Madonna, Mariah Carey and Celine Dion.
Yes, she is on that league now. And she is still only 32. Phew.
Singles CSPC results
The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.
1. 2008 – Taylor Swift – Love Story [Fearless] – 7,230,000
2. 2014 – Taylor Swift – Shake It Off  – 5,570,000
3. 2014 – Taylor Swift – Blank Space  – 5,390,000
4. 2008 – Taylor Swift – You Belong with Me [Fearless] – 4,830,000
5. 2012 – Taylor Swift – I Knew You Were Trouble [Red] – 3,740,000
6. 2012 – Taylor Swift – We Are Never Ever Getting Back Together [Red] – 3,560,000
7. 2014 – Taylor Swift – Wildest Dreams  – 3,420,000
8. 2014 – Taylor Swift – Bad Blood  – 2,700,000
9. 2006 – Taylor Swift – Our Song [Taylor Swift] – 2,670,000
10. 2006 – Taylor Swift – Teardrops on My Guitar [Taylor Swift] – 2,520,000
11. 2017 – Taylor Swift – Look What You Made Me Do [Reputation] – 2,430,000
12. 2014 – Taylor Swift – Style  – 2,220,000
13. 2012 – Taylor Swift – All Too Well [Red] – 2,200,000
14. 2016 – Zayn & Taylor Swift – I Don’t Wanna Live Forever [Orphan] – 2,130,000
15. 2012 – Taylor Swift – 22 [Red] – 1,820,000
16. 2010 – Taylor Swift – Back to December [Speak Now] – 1,790,000
If you feel inspired by this list, we just created this CSPC Taylor Swift playlist on Spotify!
Thanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 16,83 million times the purchase of their discography. Coupled with her total sales, it translates into an ASR score of 268. The ranking of all artists studied so far is available too at this link.
Records & Achievements
- At 10,780,000 EAS, Taylor Swift is among the 10 most successful albums from 2006.
- At 21,349,000 EAS, Fearless is the 2nd most successful album from 2008.
- At 12,209,000 EAS, Speak Now is the 6th most successful album from 2010.
- At 20,212,000 EAS, Red is the most successful album from 2012.
- At 24,005,000 EAS, 1989 is the 2nd most successful album from 2014.
- At 10,888,000 EAS, reputation is the 5th most successful album from 2017.
- At 9,846,000 EAS, Lover is the 5th most successful album from 2019.
- At 8,188,000 EAS, folklore is the 6th most successful album from 2020.
- Taylor Swift is the only post-1991 female artist with 6 albums on 10 million EAS or more.
- At 10.55 million pure sales, 1989 is one of the five 10-million selling albums from the 10s.
- At 160.5 million download and ringtones sales, Taylor Swift is among the Top 10 selling digital artists of all-time.
- At 5, Taylor Swift has the most albums ever debuting with more than 1 million sales in the US.
- At 104, Taylor Swift has the 2nd most US Hot 100 Top 40 hits ever, she is number one among female artists.
- Taylor Swift has singles certified for more than 100 million units sold combining downloads and streams by the RIAA (US-only).
- With Shake It Off and Blank Space, Taylor Swift remains the only female artist to replace herself at #1 of the US Hot 100.
- At 776,481,256 streams, Midnights has the biggest first week streams ever on Spotify.
- During Midnights‘ release week, Taylor Swift claimed the entire US Hot 100 top 10, the first artist ever to reach this achievement.
NB: EAS means Equivalent Album Sales.
Dynamic Spotify Key Performance Indicators
Current followers count: 70,781,040 70,000,000 followers have been reached on 03/19/23 69,000,000 followers have been reached on 03/04/23 68,000,000 followers have been reached on 02/15/23 67,000,000 followers have been reached on 01/30/23 66,000,000 followers have been reached on 01/14/23 65,000,000 followers have been reached on 12/29/22 64,000,000 followers have been reached on 12/15/22 63,000,000 followers have been reached on 11/30/22 62,000,000 followers have been reached on 11/16/22 61,000,000 followers have been reached on 10/30/22 60,000,000 followers have been reached on 10/17/22 59,000,000 followers have been reached on 09/28/22 58,000,000 followers have been reached on 09/08/22 57,000,000 followers have been reached on 08/15/22 56,000,000 followers have been reached on 07/25/22 55,000,000 followers have been reached on 07/03/22 54,000,000 followers have been reached on 06/10/22 53,000,000 followers have been reached on 05/15/22 52,000,000 followers have been reached on 04/21/22 51,000,000 followers have been reached on 03/28/22 50,000,000 followers have been reached on 03/08/22 49,000,000 followers have been reached on 02/10/22 48,000,000 followers have been reached on 01/16/22 47,000,000 followers have been reached on 12/23/21 46,000,000 followers have been reached on 11/30/21 45,000,000 followers have been reached on 11/11/21 44,000,000 followers have been reached on 10/14/21 43,000,000 followers have been reached on 09/09/21 42,000,000 followers have been reached on 08/06/21 41,000,000 followers have been reached on 07/03/21 40,000,000 followers have been reached on 05/30/21 39,000,000 followers have been reached on 04/21/21 38,000,000 followers have been reached on 03/22/21 37,000,000 followers have been reached on 02/17/21 36,000,000 followers have been reached on 01/23/21 35,000,000 followers have been reached on 12/27/20 34,000,000 followers have been reached on 12/02/20 33,000,000 followers have been reached on 10/19/20 32,000,000 followers have been reached on 09/06/20 31,000,000 followers have been reached on 07/26/20 30,000,000 followers have been reached on 06/24/20 29,000,000 followers have been reached on 05/18/20 >> Daily breakdown
Taylor Swift is #7 among the most followed artists of all-time >> Visit our Top 200 most followed artists ranking
Current streams count: 43,488,025,642 43,000,000,000 streams have been reached on 03/25/23 41,000,000,000 streams have been reached on 03/24/23 43,000,000,000 streams have been reached on 03/22/23 42,000,000,000 streams have been reached on 03/19/23 43,000,000,000 streams have been reached on 03/18/23 42,000,000,000 streams have been reached on 03/04/23 41,000,000,000 streams have been reached on 02/11/23 40,000,000,000 streams have been reached on 01/22/23 39,000,000,000 streams have been reached on 01/03/23 38,000,000,000 streams have been reached on 12/13/22 37,000,000,000 streams have been reached on 11/24/22 36,000,000,000 streams have been reached on 11/10/22 35,000,000,000 streams have been reached on 10/29/22 34,000,000,000 streams have been reached on 10/21/22 33,000,000,000 streams have been reached on 09/30/22 32,000,000,000 streams have been reached on 09/01/22 31,000,000,000 streams have been reached on 07/30/22 30,000,000,000 streams have been reached on 06/26/22 29,000,000,000 streams have been reached on 05/22/22 28,000,000,000 streams have been reached on 04/17/22 27,000,000,000 streams have been reached on 03/10/22 26,000,000,000 streams have been reached on 02/03/22 25,000,000,000 streams have been reached on 12/31/21 24,000,000,000 streams have been reached on 12/23/21 25,000,000,000 streams have been reached on 12/22/21 24,000,000,000 streams have been reached on 11/30/21 23,000,000,000 streams have been reached on 11/12/21 22,000,000,000 streams have been reached on 10/08/21 21,000,000,000 streams have been reached on 08/23/21 20,000,000,000 streams have been reached on 07/02/21 19,000,000,000 streams have been reached on 05/12/21 18,000,000,000 streams have been reached on 04/07/21 17,000,000,000 streams have been reached on 02/20/21 16,000,000,000 streams have been reached on 01/08/21 15,000,000,000 streams have been reached on 12/09/20 14,000,000,000 streams have been reached on 10/20/20 13,000,000,000 streams have been reached on 09/09/20 12,000,000,000 streams have been reached on 09/08/20 13,000,000,000 streams have been reached on 08/22/20 12,000,000,000 streams have been reached on 08/16/20 11,000,000,000 streams have been reached on 08/15/20 12,000,000,000 streams have been reached on 07/24/20 >> Daily breakdown
Taylor Swift is #3 among the most streamed artists of all-time Popularity Rating: /100 >> Visit our Top 1,000 most streamed artists ranking >> Visit our Top 20 highest rated artists ranking
Current monthly listeners: 83,428,385 (Trend: 3,045,011) Global chart position: #3 The artist top 50 cities come from 21 distinct countries >> Global impact breakdown
As usual, feel free to comment and / or ask a question!
Sources: IFPI, Spotify, YouTube, Discogs, Billboard, SPIN, Rolling Stone.
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To put Taylor Swift‘s figures into perspective, click to reach career breakdowns of pop star divas:
About 2 years ago when the only rerecording she had was Fearless TV and her recent projects being non mainstream alternative music, no one would have expected her discography to do as great as it’s doing now. One thing about Taylor is that you could never tell how her popularity will perform whenever she has a new project, but you should never expect anything negative because she has been outdoing herself for so long already.
Wow, Lover does 10,000 sales from streams a day right now…. insane.
She really is the biggest artist of this century
2 years ago I was certain it was gonna be Adele… The way Taylor took over Spotify and the world since the pandemic is insane
You mean biggest artist who debuted in this century, right?
21st century music :
Eminem – 189m
Taylor Swift – 144m
BTS – 116m
Coldplay – 113m
Drake – 111m
Rihanna – 106m
Adele – 105m
Justin Bieber – 99m
Beyoncé – 94m (+ 28m with Destiny’s Child)
Ed Sheeran – 94m
Will All of the gorls you loved would be included in Lover or Orphan?
I think they’ll put it in orphan unless Taylor releases a ‘deluxe’ version with it on. A bit optimistic tho bc the song is clearly in all but official capacity meant to be an addition to Lover.
You are wrong MJD 1989 will pass X without its re-recording clearly. Its about 500k away from surpassing X and its doing way higher numbers daily.
It’s only a matter of time.
The Red-1989 album run is legendary. She did that
Red wasn’t big in Europe or Latin America though.
Ok? I never claimed it was. English albums usually aren’t that big in Latin America anyways. Regardless, Red was a massive era and I don’t think this is something that can be argued against.
It was huge in some places Is what I am saying and English speaking artists have had massive sales in Latin America at the time like Adele or Katy Perry
What i’m saying is that Red is the Top Album of 2012 and soon 1989 will be the Top Album of 2014. I don’t care about Katy Perry or Adele’s sales in Latin America.
Red wasn’t more of a “massive era” than Speak Now actually, both albums sold about the same (at the time), most of the difference now comes from streaming, and of course Red had better catalog sales after 1989.
I mean Red’s singles were a lot bigger and a lot more crossover appeal. Not to mention by that point traditional albums were already in steep decline. I mean Apples iPhone revenue doubled between the two year release of the albums, there was clearly a shift away from pure units, and streaming had yet to really pick up.
Album sales in the US from 2010 to 2012 went from 360m to 350m, not that steep of a decline… Red’s singles were bigger but both albums sold about 6m before 1989 which sold 10m, like Fearless, her two obvious peaks imo.
In any case, her 2007-2015 run in the US was quite impressive indeed, she had basically no competition (besides lazy Adele).
Points were made. The Debut-Fearless-Speak Now-Red-1989 album run is legendary. She did that
If speak now Taylor’s version is released first, it’s clear that 1989 will still surpass X without the reissue
@MJD do you think taylor can becpme the Biggest Selling Female Artist of All Time?
It feels pretty inevitable barring anything extreme but 100m is a pretty sizeable gap so who knows
Taylor could very well end the year with nine 10M sellers, unreal