Taylor Swift albums and songs sales
As years pass, the stature of Taylor Swift continues to grow. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time.
The thing is, she made it to this level at only 33. She is still very active and the general public interest in her remains incredible as shown with the release of Midnights.
Today, as she returns with the Speak Now rerecording, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. Results are stunning.
A big picture of Taylor Swift’s career
During the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption.
She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.
Both are among the very top selling digital singles artists ever. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. We will be checking how accurate this perception is.
While she was on par with many of these artists, it looks like her heavy productivity is pushing her ahead of anyone else.
As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity.
If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. I fully recommend watching it before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly.
The Commensurate Sales to Popularity Concept (CSPC)
There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.
If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.
Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!
Taylor Swift Album Sales
Updated Studio Album Sales & Comments
The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 42 million units.
More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.
With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales.
The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads. The latter are listed lower down in this article.
It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results.
The last five albums Reputation, Lover, folklore, evermore and Midnights came out when streaming was already inevitable. Naturally, they sold less than their predecessors although their numbers remain outstanding by today’s standards.
Indeed, the first 3 of them plus Midnights are among the 5 top selling female albums in the US from the last 7 years.
The run of folklore has been especially impressive with 8 frames at #1. It managed to outsell Lover, despite that one also building strong sales too in the long run.
Then, Midnights sold nearly as much as reputation, a feat truly unbelievable considering the market conditions.
She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website.
While not as strong, evermore still does very well at 1.7 million. This puts her studio albums over 56.4 million units combined.
Want to compare Taylor Swift’s albums with others?
Taylor Swift songs sales
Below, we list down results from the artist through physical sales, digital sales and streaming.
Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.
As a reminder, the weighting is done with a 10 to 3 ratio between albums and physical singles.
Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.
By that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. In fact, none of its singles were physically released.
In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market.
This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas.
This song sold a few physical copies in Europe and in Australia but wasn’t issued elsewhere. With 56,000 sales, it remains easily the star’s top seller in this format.
You Belong with Me was a hit in the same markets, but it got a physical release in Australia only, explaining the much lower sales.
By the time she had another international hit with We Are Never Ever Getting Back Together, the physical singles market was completely dead even in Europe.
No single from Red was even issued in the old continent. In the meantime, her superstar status led her label to release limited editions of her singles in the US, most of which were numbered up to 2,500 units.
Two songs, Ours and We Are Never Ever Getting Back Together, got unlimited releases, hitting #1 multiple weeks on physical sales chart with healthy sales.
In later years, her huge popularity originated more releases in GSA countries.
Since 2019, countless limited releases came out in the US, securing some sales thanks to her very solid fan base for songs like ME!, cardigan or her early hits.
|2006||Taylor Swift||A Place in This World||450,000|
|2006||Taylor Swift||Cold as You||170,000|
|2006||Taylor Swift||The Outside||115,000|
|2006||Taylor Swift||Tied Together with a Smile||195,000|
|2006||Taylor Swift||Stay Beautiful||280,000|
|2006||Taylor Swift||Mary's Song (Oh My My My)||195,000|
|2006||Taylor Swift||I'm Only Me When I'm With You||980,000|
|2006||Taylor Swift||A Perfectly Good Heart||115,000|
|2006||Taylor Swift||I Heart ?||125,000|
As a reminder, the weighting is done with a 10 to 1.5 ratio between albums and digital singles.
Self titled debut album Taylor Swift was only promoted in North America. All its singles were strongly successful there.
With both downloads and ringtones in both the US and Canada, they achieved nearly 16 million sales in the region, some 90% of their global sales.
These tracks weren’t necessarily big #1 hits, but they no doubt faced the test of time very well continuing to sell for many years, ultimately reaching impressive totals.
Teardrops on My Guitar is now over 4 million, joining Our Song there.
The era Fearless continued the impressive streak of strong US sellers. Two songs, Love Story and You Belong With Me, also added international appeal with pop versions issued. Together, this pair of songs sold 20 million units globally.
It isn’t only about hits though. The incredible success of Taylor Swift in the album front is also visible through her digital sales.
In fact, each and every one of the 18 tracks on Fearless sold 250,000 units or more and some album tracks even broke the million threshold. That’s a terrific total of 35 million downloads and ringtones from this era alone.
Speak Now didn’t register points as high as Fearless with no song higher than 3.8 million. The consistency was still superb though. In spite of no big hit songs from the album, it got 6 million sellers and the sales total stands on 18.5 million.
Red saw the country icon turned pop hit maker achieve success on an international scale. Both We Are Never Ever Getting Back Together and I Knew You Were Trouble sold over 8.9 million units.
They were super sellers in every English-speaking country, but the former was also massive in Asia while the latter was a smash in Europe.
The album continued her run of at least 5 million sellers by era, registering 6. The effort is home of singles adding for 31 million digital sales.
With the addition of her Orphan tracks and features, which include as many as 8 million sellers, Taylor Swift was already well over 100 million digital singles sales when 1989 arrived.
The market segment of downloads was starting to go sharply down by then, but the album’s unavailability on streaming platforms made it perform incredibly well still.
Shake It Off sold 9.8 million despite the absence of ringtones and low South Korean success.
Blank Space did over 7 million and all three of Bad Blood, Style and Wildest Dreams were solid hits also. All told, the era produced 32 million sales.
Songs from Reputation had a very hard time trying to stand well against their predecessors. Their presence on Spotify and the likes inevitably divided their impact across distinct services.
That’s why these numbers here are not fully relevant as long as we haven’t add streaming results to them.
Look What You Made Me Do at nearly 1.8 million and …Ready for It? at over 800,000 are still great sellers considering their context.
The diva remains a super selling force in this format as shown with Lover tracks. Downloads were even less relevant in 2019 than in 2017 though so even if they performed very well on iTunes lists they add for only 1.8 million sales.
The surprise release of folklore means that no song was released before the album, killing the singer’s edge on this format as they got no big first week sales. The same happened with evermore.
This reason along with the lack of Pop 40 smashes and the ever decreasing download market explain the anecdotal downloads of songs like cardigan and willow.
Midnights and its lead single Anti-Hero proved that with a traditional release she was still able to move significant units in downloads, even now that most markets gave up on the format. The track is closing in 700,000 units after being nothing but 2022 US top seller in this format.
In total, that’s an immense 162 million units sold in downloads and ringtones combined for Taylor Swift, one of the most successful digital artist of all-time.
Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track.
The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms
*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750
Back in 2013, We Are Never Ever Getting Back Together was inside the Top 20 most streamed tracks ever on Spotify.
While remaining singers started to amass large catalog streams, Taylor Swift took off her discography from these platforms with her streaming-is-evil campaign in order to boost her revenues thanks to higher pure sales.
Then, her catalog was made available anew in June 2017.
Her hits have been making up for these 3 years of unavailability. They are being strongly successful at it.
On Spotify, I Don’t Wanna Live Forever has now break the 1.4 billion barrier. Look What You Made Me Do is over 890 million. Additional singles from reputation are in the 379-795 million range, while some cuts became viral likes Don’t Blame Me (664 million).
Songs from Lover are great performers in this list. The title track, Me!, You Need to Calm Down and Cruel Summer are her 6th, 16th, 17th and 18th biggest streaming hits overall in terms of equivalent album sales. The latter came out as a proper single in 2023 after being hyped online for months, it is now smashing charts.
folklore registered tremendous numbers on its debut week, and while it has no real big hit – its top song Cardigan is 15th on her list – solid streams for all its tracks push it over 6.5 million EAS in this format.
The next album evermore is in a similar spot, with Willow at #20 as its biggest track but also great numbers all over the track list. They are good enough for nearly 4.2 million sales.
What can we say about Midnights? It recorded quite simply the biggest debut of all-time on Spotify with over 776 million streams and it never slowed down since then. Anti-Hero made it into her stacked personal top 10 in less than a year.
We also need to talk about her past hits. They enjoyed heavy rotation when coming back to the platform some years ago.
There are 14 of them which already aired over 400 million times on Spotify, with Blank Space leading the way at 1.3 billion.
Shake It Off and Wildest Dreams confirm the strength of the 1989 era, putting 3 hits inside her top 5, all with over 1.6 million equivalent album sales from streams.
On top of their huge catalog streams on Spotify, their absence from this platform when they were first released enabled them to register gigantic views on YouTube. Shake It Off and Blank Space add for 7.2 billion there.
Even her songs widely available do very well with a stunning career total of more than 37 billion views.
Reissues of Fearless and Red under the Taylor’s Version tag name pushed songs from both albums to new heights.
Love Story is now her 4th biggest track, with notable numbers in every platform. You Belong To Me is huge as well, also well over the million mark in equivalent album sales.
Red tracks are even more outstanding. The historical hits from this era, I Knew You Were Trouble and We Are Never Ever Getting Back Together are slightly lower but still strong at 1.2 million and 1.1 million units, respectively.
The real highlight is on deeper tracks though. Cult track All Too Well, which crossed over while becoming the longest #1 song of all-time inside the Hot 100 thanks to its 10-minutes version, is climbing up the ladder, now on 1.3 million sales.
22 and Red are over half a million soon, while Everything Has Changed is inside the top 40 to make it 6 tracks from this album on this part of her ranking.
Just like Don’t Blame Me, Enchanted is another deep cut that got viral on TikTok, which brought it to this top 40, with numbers that would have made the top 10 of most successful artists.
It’s worth talking about her Asian statistics too. In China, most of her hits from albums which weren’t available for sale at first record more streams than they do on Spotify.
Because of this specific situation, the leading track in this country remains Love Story.
In South Korea (Genie), she is very popular too. Look What You Made Me Do is her leader with Blank Space and Me! fighting for the second spot.
In Japan, We Are Never Ever Getting Back Together and You Belong With Me are on a virtual tie as her strongest song with also impressive results coming from Shake It Off.
Album-wise 1989 continues to lead the way, with an incredible 10 million sales. Red came from outside of her top 3 to challenge the top thanks to its smash reissue, it is now over 9 million sales from streams.
Lover completes the top 3 with just below that mark, while reputation stands at 7.5 million. Midnights is close at 7 million, Fearless at 6.6 million and folklore at 6.5 million.
In fact, every album from Fearless to Midnights crack the 4 million mark, making it 9 in a row, which leaves us speechless.
Full catalog breakdown
If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.
Keep yourself up to date
Our website provides you a fantastic tool which fetches updated Spotify streams as you request them, use it to watch these results grow day after day!
Want to compare Taylor Swift’s songs with other top hits?
Taylor Swift compilations sales
It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.
All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP.
Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.
The distribution process
How to understand this table? If you check this example of the Speak Now World Tour Live line, those figures mean it sold 590,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 5,522,035 equivalent album sales from streams of all types.
The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package.
Thus, streaming figures tell us songs from Fearless are responsible for 40% of Speak Now World Tour Live tracklist attractiveness, which means it generated 235,000 of its 590,000 album sales and so on for the other records.
Compilations sales figures listing
Full Length related records Sales – Summary
Here is the most underestimated indicator of an album’s success – the amount of compilation sales of all kinds it generated. Due to the dependency of sales of the original studio albums on these releases, they are a key piece of the jigsaw.
These numbers are obtained by applying the method from the section The distribution process to all packages listed under Compilation sales figures listing category.
To offset bulk buying, Chinese downloads are weighted as per their price, at selling price / 50 * 1.5, which is roughly 0.6 for Taylor Swift‘s albums. Sales post-September 2021, when the market got regulated, are counted in full.
We can notice that the American superstar is doing wonders in this country, with numbers going higher and higher.
They perfectly make up for the absence of compilations products nowadays like tour DVDs.
This section also features the newly recorded versions of Fearless and Red, which are naturally allocated in full to the original albums.
Bonus: Taylor’s Version’s breakdowns
Total Album (all types) Sales per Country
Please note country-specific numbers may miss sales of a few minor releases, although totals are complete.
Taylor Swift Career CSPC Results
So, after checking all the figures, how many overall equivalent album sales has each Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!
Albums CSPC results
In the following results table, all categories display figures in equivalent album sales. If different, pure sales are listed between parentheses.
|artist_spotify_id||#||Cover||Album||Studio albums (EAS)||sales_update_date||Other LPs (EAS)||Physical singles (units sold)||Digital singles (units sold)||Streams||Streams increase||Total EAS||valid_as_of||streams_updated_value||album_id|
|06HL4z0CvFAxyc27GXpf02||1||Taylor Swift||6,690,000||06.07.23||500,000||6,000(20,000)||2,651,000(17,670,000)||1,550,000 (09/25/23)||Av.: 1,880LD: 1,670||11,397,000||20,230,925||1,550,000||40|
|06HL4z0CvFAxyc27GXpf02||2||Holiday Collection||1,345,000||06.07.23||0||0(0)||127,000(850,000)||65,000 (09/25/23)||Av.: 30LD: 30||1,537,000||20,230,925||65,000||41|
|06HL4z0CvFAxyc27GXpf02||3||Fearless||9,990,000||06.07.23||1,708,000||20,000(69,000)||5,301,000(35,340,000)||7,415,000 (09/25/23)||Av.: 10,050LD: 9,160||24,434,000||20,230,925||7,415,000||42|
|06HL4z0CvFAxyc27GXpf02||4||Speak Now||6,425,000||06.07.23||507,000||12,000(44,000)||2,787,000(18,580,000)||5,993,000 (09/25/23)||Av.: 21,600LD: 12,690||15,724,000||20,230,925||5,993,000||43|
|06HL4z0CvFAxyc27GXpf02||5||Red||7,245,000||06.07.23||1,818,000||-331,000(33,000)||5,022,000(33,480,000)||9,930,000 (09/25/23)||Av.: 10,190LD: 10,150||23,684,000||20,230,925||9,930,000||44|
|06HL4z0CvFAxyc27GXpf02||6||1989||10,655,000||06.07.23||1,021,000||8,000(30,000)||4,896,000(32,640,000)||11,402,000 (09/25/23)||Av.: 16,550LD: 15,800||27,982,000||20,230,925||11,402,000||45|
|06HL4z0CvFAxyc27GXpf02||7||Reputation||3,650,000||06.07.23||1,068,000||-58,000(15,000)||759,000(5,060,000)||8,375,000 (09/25/23)||Av.: 10,500LD: 10,120||13,794,000||20,230,925||8,375,000||46|
|06HL4z0CvFAxyc27GXpf02||8||Lover||2,460,000||06.07.23||1,156,000||12,000(45,000)||282,000(1,880,000)||10,182,000 (09/25/23)||Av.: 17,480LD: 16,340||14,092,000||20,230,925||10,182,000||47|
|06HL4z0CvFAxyc27GXpf02||9||Folklore||2,935,000||06.07.23||1,113,000||8,000(30,000)||82,000(550,000)||7,517,000 (09/25/23)||Av.: 11,960LD: 11,600||11,655,000||20,230,925||7,517,000||48|
|06HL4z0CvFAxyc27GXpf02||10||Evermore||1,680,000||06.07.23||507,000||0(0)||58,000(390,000)||4,619,000 (09/25/23)||Av.: 5,720LD: 6,240||6,863,000||20,230,925||4,619,000||49|
|06HL4z0CvFAxyc27GXpf02||11||Midnights||3,325,000||06.07.23||708,000||0(0)||177,000(1,180,000)||8,300,000 (09/25/23)||Av.: 15,690LD: 14,370||12,507,000||20,230,925||8,300,000||10,000,033|
As a reminder:
- Studio Album: sales of the original album
- Other Releases: sales of compilations generated thanks to the album
- Physical Singles: sales of physical singles from the album (ratio 3/10)
- Download Singles: sales of digital singles from the album (ratio 1,5/10)
- Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/6750 for Video stream)
By 2013, Fearless had sold so much that it was poised to remain her career peak. It continues to perform like a blockbuster, now up to 23.6 million.
By 2016, monster smash 1989 had moved ahead of its immaculate predecessors. It seems likely to held this top spot, as it keeps going incredibly strong, and the reissue has yet to come. It’s up to 26.6 million units overall.
It is also fighting with Ed Sheeran‘s X to be the biggest album from 2014. A battle that it was losing for years due to the insane success of the British singer lately. The diva is impressively reversing the situation, eating back her deficit. It’s now close enough to jump over it with the upcoming reissue.
Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for 7 years now and its songs had little time to add relevant catalog sales.
This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.
Red sprinted its way up, becoming her 3rd 20 million seller. It claims almost 8 million sales since the release of Taylor’s Version in November 2021. This climb concludes on two huge achievements.
The album is now 2012’s biggest ahead of Bruno Mars and Imagine Dragons‘ classics. It also passed Eminem‘s 3rd top seller, Recovery. It means no other artist from this millennium owns a top 3 as solid as she does.
Both Taylor Swift and Speak Now have gone up to 11.2 million and 14.0 million equivalent album sales, respectively, an immense total for anyone. The latter will now explode with the reissue.
Then comes reputation which recently turned into one more 10 million seller for the artist and now already runs its way to 13 million. After the strong first week led by her fan base and multiple marketing gimmicks, the album collapsed fast, faster than expected.
It has been able to sustain its appeal fairly well in the mid-run though, and even improves its performances with time thanks to its songs going viral.
Its success is in the same league as the one of Taylor Swift and Speak Now especially once we consider it had much less years to amass sales.
Lover was almost on 10 million 8 months ago. Believe it or not, the album currently stands on 12.7 million. It is literally flying, climbing up the 2019 ladder very fast.
One year and a half ago, we wrote that “although there is still a long way, it isn’t impossible to see all her albums up to Lover reach 10 million at some point.”, even when someone is optimistic, Taylor Swift does her magic and performs even better.
folklore is still recent, and while it lacks hits, the total sales are going through the roof at 10.7 million.
Evermore scored 6.4 million units to date. When released it felt like the artist was into a decreasing trend, the way Taylor Swift manages to get her albums climbing forever grants strong numbers in the long run.
Speaking about a negative trend, Midnights changed everything in no time. Out for less than a year, it’s up to the unreal total of 11.2 million.
We can also point out how difficult it is to hit 10 million many times, ones your casual listeners are already satisfied with plenty of hits from you.
In fact, Taylor Swift used to be the only female singer with 5 10-million sellers this millennium – overall, Eminem, the strongest competitor, owns 6. Now, she destroys everyone as she claims 9 (!) albums over 10 million.
What’s safe to say is that Taylor Swift retains her superstar aura, granting her strong sales still for her upcoming releases, along with an immensely valuable back catalog.
She now records well over 2 million sales per month, in quiet periods. What about the total to date though? Taylor Swift adds for 159.45 million equivalent album sales. After passing Barbra Streisand, she tops Whitney Houston this week.
Yes, she is on that league now. And she is still only 33. Phew.
Singles CSPC results
The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.
|1||Love Story [Fearless] (2008)||7,767,000|
|2||Blank Space  (2014)||6,188,000|
|3||Shake It Off  (2014)||5,986,000|
|4||You Belong with Me [Fearless] (2008)||5,394,000|
|5||Wildest Dreams  (2014)||4,156,000|
|6||I Knew You Were Trouble [Red] (2012)||4,103,000|
|7||We Are Never Ever Getting Back Together [Red] (2012)||3,874,000|
|8||Style  (2014)||2,959,000|
|9||Our Song [Taylor Swift] (2006)||2,793,000|
|10||All Too Well [Red] (2012)||2,770,000|
Discography resultsThanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 35.86 million times the purchase of her entire discography. Coupled with her total sales, it translates into an ASR score of 411. The ranking of all artists studied so far is available too at this link.
Records & Achievements
- At 159,450,000 EAS, Taylor Swift is the greatest selling artist below 50 years old.
- At 11,245,000 EAS, Taylor Swift is among the 10 most successful albums from 2006.
- At 23,620,000 EAS, Fearless is the 2nd most successful album from 2008.
- At 13,975,000 EAS, Speak Now is the 6th most successful album from 2010.
- At 22,859,000 EAS, Red is the most successful album from 2012.
- At 26,641,000 EAS, 1989 is the 2nd most successful album from 2014.
- At 12,944,000 EAS, reputation is the 3rd most successful album from 2017.
- At 12,676,000 EAS, Lover is the 3rd most successful album from 2019.
- At 10,686,000 EAS, folklore is the 5th most successful album from 2020.
- At 11,236,000 EAS, Midnights is the 2nd most successful album from 2022.
- At 9, Taylor Swift is tied with Madonna as the female artist with the most 10 million EAS albums.
- At 10.655 million pure sales, 1989 is one of the five 10-million selling albums from the 10s.
- At 162 million download and ringtones sales, Taylor Swift is among the Top 10 selling digital artists of all-time.
- At 5, Taylor Swift has the most albums ever debuting with more than 1 million sales in the US.
- At 106, Taylor Swift has the 2nd most US Hot 100 Top 40 hits ever, she is number one among female artists.
- At 41, Taylor Swift has the 2nd most US Hot 100 Top 10 hits ever, she is number one among female artists.
- Taylor Swift has singles certified for more than 100 million units sold combining downloads and streams by the RIAA (US-only).
- With Shake It Off and Blank Space, Taylor Swift remains the only female artist to replace herself at #1 of the US Hot 100.
- At 776,481,256 streams, Midnights has the biggest first week streams ever on Spotify.
- During Midnights‘ release week, Taylor Swift claimed the entire US Hot 100 top 10, the first artist ever to reach this achievement.
NB: EAS means Equivalent Album Sales.
Dynamic Spotify Key Performance Indicators
Current followers count: 87,469,556 87,000,000 followers have been reached on 09/21/23 86,000,000 followers have been reached on 09/12/23 85,000,000 followers have been reached on 09/03/23 84,000,000 followers have been reached on 08/25/23 83,000,000 followers have been reached on 08/15/23 82,000,000 followers have been reached on 08/06/23 81,000,000 followers have been reached on 07/27/23 80,000,000 followers have been reached on 07/17/23 79,000,000 followers have been reached on 07/07/23 78,000,000 followers have been reached on 06/29/23 77,000,000 followers have been reached on 06/17/23 76,000,000 followers have been reached on 06/05/23 75,000,000 followers have been reached on 05/24/23 74,000,000 followers have been reached on 05/12/23 73,000,000 followers have been reached on 04/29/23 72,000,000 followers have been reached on 04/16/23 71,000,000 followers have been reached on 04/01/23 70,000,000 followers have been reached on 03/19/23 69,000,000 followers have been reached on 03/04/23 68,000,000 followers have been reached on 02/15/23 67,000,000 followers have been reached on 01/30/23 66,000,000 followers have been reached on 01/14/23 65,000,000 followers have been reached on 12/29/22 64,000,000 followers have been reached on 12/15/22 63,000,000 followers have been reached on 11/30/22 62,000,000 followers have been reached on 11/16/22 61,000,000 followers have been reached on 10/30/22 60,000,000 followers have been reached on 10/17/22 59,000,000 followers have been reached on 09/28/22 58,000,000 followers have been reached on 09/08/22 57,000,000 followers have been reached on 08/15/22 56,000,000 followers have been reached on 07/25/22 55,000,000 followers have been reached on 07/03/22 54,000,000 followers have been reached on 06/10/22 53,000,000 followers have been reached on 05/15/22 52,000,000 followers have been reached on 04/21/22 51,000,000 followers have been reached on 03/28/22 50,000,000 followers have been reached on 03/08/22 49,000,000 followers have been reached on 02/10/22 48,000,000 followers have been reached on 01/16/22 47,000,000 followers have been reached on 12/23/21 46,000,000 followers have been reached on 11/30/21 45,000,000 followers have been reached on 11/11/21 44,000,000 followers have been reached on 10/14/21 43,000,000 followers have been reached on 09/09/21 42,000,000 followers have been reached on 08/06/21 41,000,000 followers have been reached on 07/03/21 40,000,000 followers have been reached on 05/30/21 39,000,000 followers have been reached on 04/21/21 38,000,000 followers have been reached on 03/22/21 37,000,000 followers have been reached on 02/17/21 36,000,000 followers have been reached on 01/23/21 35,000,000 followers have been reached on 12/27/20 34,000,000 followers have been reached on 12/02/20 33,000,000 followers have been reached on 10/19/20 32,000,000 followers have been reached on 09/06/20 31,000,000 followers have been reached on 07/26/20 30,000,000 followers have been reached on 06/24/20 29,000,000 followers have been reached on 05/18/20 >> Daily breakdown
Taylor Swift is #4 among the most followed artists of all-time >> Visit our Top 200 most followed artists ranking
Current streams count: 58,639,617,471 58,000,000,000 streams have been reached on 09/17/23 57,000,000,000 streams have been reached on 09/05/23 56,000,000,000 streams have been reached on 08/25/23 55,000,000,000 streams have been reached on 08/14/23 54,000,000,000 streams have been reached on 08/05/23 53,000,000,000 streams have been reached on 07/25/23 52,000,000,000 streams have been reached on 07/14/23 51,000,000,000 streams have been reached on 07/06/23 50,000,000,000 streams have been reached on 06/26/23 49,000,000,000 streams have been reached on 06/24/23 54,000,000,000 streams have been reached on 06/17/23 49,000,000,000 streams have been reached on 06/13/23 48,000,000,000 streams have been reached on 06/03/23 46,000,000,000 streams have been reached on 06/02/23 48,000,000,000 streams have been reached on 06/01/23 47,000,000,000 streams have been reached on 05/19/23 46,000,000,000 streams have been reached on 05/06/23 45,000,000,000 streams have been reached on 04/21/23 44,000,000,000 streams have been reached on 04/05/23 43,000,000,000 streams have been reached on 03/25/23 41,000,000,000 streams have been reached on 03/24/23 43,000,000,000 streams have been reached on 03/22/23 42,000,000,000 streams have been reached on 03/19/23 43,000,000,000 streams have been reached on 03/18/23 42,000,000,000 streams have been reached on 03/04/23 41,000,000,000 streams have been reached on 02/11/23 40,000,000,000 streams have been reached on 01/22/23 39,000,000,000 streams have been reached on 01/03/23 38,000,000,000 streams have been reached on 12/13/22 37,000,000,000 streams have been reached on 11/24/22 36,000,000,000 streams have been reached on 11/10/22 35,000,000,000 streams have been reached on 10/29/22 34,000,000,000 streams have been reached on 10/21/22 33,000,000,000 streams have been reached on 09/30/22 32,000,000,000 streams have been reached on 09/01/22 31,000,000,000 streams have been reached on 07/30/22 30,000,000,000 streams have been reached on 06/26/22 29,000,000,000 streams have been reached on 05/22/22 28,000,000,000 streams have been reached on 04/17/22 27,000,000,000 streams have been reached on 03/10/22 26,000,000,000 streams have been reached on 02/03/22 25,000,000,000 streams have been reached on 12/31/21 24,000,000,000 streams have been reached on 12/23/21 25,000,000,000 streams have been reached on 12/22/21 24,000,000,000 streams have been reached on 11/30/21 23,000,000,000 streams have been reached on 11/12/21 22,000,000,000 streams have been reached on 10/08/21 21,000,000,000 streams have been reached on 08/23/21 20,000,000,000 streams have been reached on 07/02/21 19,000,000,000 streams have been reached on 05/12/21 18,000,000,000 streams have been reached on 04/07/21 17,000,000,000 streams have been reached on 02/20/21 16,000,000,000 streams have been reached on 01/08/21 15,000,000,000 streams have been reached on 12/09/20 14,000,000,000 streams have been reached on 10/20/20 13,000,000,000 streams have been reached on 08/22/20 12,000,000,000 streams have been reached on 07/24/20 >> Daily breakdown
Taylor Swift is #2 among the most streamed artists of all-time Popularity Rating: /100 >> Visit our Top 1,000 most streamed artists ranking >> Visit our Top 20 highest rated artists ranking
Current monthly listeners: 100,670,984 (Trend: 531,257) Global chart position: #2 The artist top 50 cities come from 19 distinct countries >> Global impact breakdown
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