CSPC: Imagine Dragons Popularity Analysis


Rock is dead. We hear this sentence since decades. Don McLean famously regarded 2/3/1959 as the day the music died after the tragic passing of Buddy Holly. Many claim the Woodstock wheel was broken by the poor output of 1974. Others consider that 1991 was the last breath of the genre. From Coldplay to Linkin Park to Nickelback to Green Day, various bands proved kind of recently that rock can still attract the masses. The last group to illustrate this fact is no other than Imagine Dragons.

Obviously, purists will argue that creativity-wise the band doesn’t bring much. Commercial success and critical acclaim are two distinct things though. Since the release of the single It’s Time, Imagine Dragons has been at the top of the game. Both Radioactive and Demons made their first era, Night Visions, a blockbuster. One of the questions of today’s review is the ranking of that album for the year 2012. So far, out of every artist that has been analyzed, the top performer is Unorthodox Jukebox by Bruno Mars with 13,829,000 units sold through all formats combined. Will Night Visions top it? Another question is about the position of the band among the biggest rock groups of the decade. Are they currently bigger than Coldplay or is that still too much to ask?

In fact, the last 18 months have been massive for the band. Singles of their third album Evolve have been strongly successful. Their new song Natural is gaining strength quickly and a new song is announced for tomorrow. How much can they continue to smash?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge their results. This concept will not only bring you sales information for all Imagine Dragons‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

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