Post Malone albums and songs sales

By mid-2017, Post Malone was barely getting a name in North America while still unknown elsewhere.

From the explosion of Rockstar in late 2017 and during the next 5 years, he was unstoppable.

We have heard much less about his last two efforts Twelve Carat Toothache and Austin, with his genre moving into the pop / rock territory. How does that translate into sales?

CSPC Post Malone albums and songs sales
Background image: Getty Images Entertainment | Matt Winkelmeyer

Get to know Post Malone
Who’s Post Malone?

Post Malone‘s real name is Austin Richard Post. Born in July 4, 1995 in the state of New-York, U.S., he raised in Texas from the age of 9. Surrounded by music from a very young age, he started recording during his teenage years.

What’s his style of music?

Post Malone was first regarded as a rapper. He actually began playing rock music, but started to break through in 2015 with a hip hop / pop crossover sound. His recent output has been moving into pop / rock territory.

How many albums has he released?

5. Post Malone issued his debut album Stoney in 2016, follow up Beerbongs & Bentleys in 2018 and Hollywood’s Bleeding in 2019. In 2022, he returns with Twelve Carat Toothache, and then Austin in 2023.

It’s not easy to follow up a breakthrough success as big as Rockstar. The song went to #1 in virtually every English-speaking market, the US, the UK, Canada, Australia, Ireland, New-Zealand, but also all over Scandinavia and multiple more countries.

He confirmed this success with ease still. Psycho, Better Now, Sunflower, Wow, Goodbyes, and Circles all went on to become highly popular.

It raises questions as to how big the American artist really is now that he is up to 5 albums.

The Commensurate Sales to Popularity Concept (CSPC)

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge his results.

This concept will not only bring you sales information for all Post Malone‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity.

If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.

If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.

Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!

Post Malone Albums Sales

CSPC Post Malone album sales breakdowns

Updated Studio Album Sales & Comments

Artists who have been able to build a fan base before the collapse of pure sales can enjoy some purchases. It’s rarely the case of true newcomers though.

This is ever truer for urban artists as their followers have made the transition to streaming services for many years already.

Results of Post Malone‘s pure sales are thus not outstanding, although they are definitely gaining traction as they are now getting collected thanks to their highly positive critical reception.

The last couple of albums is failing to reproduce this success though.

Combined, in spite of limited releases in many markets, these albums add up for 2.25 million.

Want to compare Post Malone’s albums with others?

Post Malone Songs Sales

Below, we list down results from the artist through physical sales, digital sales and streaming.

Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.

CSPC Physical singles sales

Physical Singles Sales

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

To the surprise of nobody, Post Malone did next to nothing there. One could have expected that none of his songs ever came out in physical formats.

Many of them did though, mostly as collectors. Sales in absolute terms remain tiny.

CSPC Digital single sales iTunes Amazon

Digital Songs

As a reminder, the weighting is done with a 10 to 1,5 ratio between one album and one digital single.

The career of the rap star is so young that even downloads were dying when he started making some noise.

Giving this context, it’s quite impressive to see Rockstar closing in 2.3 million sales. It is his top seller up to date.

From his debut, there are 3 singles with similar sales, all over a million, these are White Iverson, I Fall Apart and Congratulations.

Songs from Hollywood’s Bleeding have been immense too. Sunflower is over 1.5 million, one of the greatest selling songs outside of China since its release to date.

Circles and Wow are both very strong as well, at over 900,000 and over 800,000, respectively.

All singles plus album cuts register nice scores, with a career total which stands at 17 million sales in this format.

CSPC streaming Spotify Apple Music TIDAL Deezer YouTube Genie AWA Xiami

Streaming

Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track.

The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution

Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms

*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750

Top Hits

CSPC Post Malone top streaming hits Spotify YouTube QQ Genie AWA

Post Malone records the incredible feat of having 8 hits at 1.4+ billion streams on Spotify alone. No other artist does that well.

Rockstar has been leading for long, now with 2.81 billion, plus 2.58 billion on YouTube. It’s the 11th most streamed song of all-time in the former platform.

Incredibly, this isn’t enough to lead anymore. Late 2018 hit Sunflower is now 6th biggest of all-time on Spotify, and it’s Post Malone‘s most global hit, with the best scores in Japan, China as well as YouTube at 3 billion.

Both songs are over 4 million equivalent album sales from streams. Only Ed Sheeran can claim the same feat.

The song ended up being part of Hollywood’s Bleeding tracklist as well as early hits Wow and Goodbyes.

The former is one more large billionaire while the latter is over the mark by now too. Circles, issued just before the album release, is his third 2 billion performer on Spotify.

Both Sunflower and Circles are among the 10 longest running Top 10 hits of all-time in the US, with 33 and 39 weeks, respectively.

From Beerbongs & Bentleys, two more songs do wonders, Better and Psycho add for 4.6 million EAS from streams alone.

In sharp contrast with the first 3 albums, albums Twelve Carat Toothache and Austin struggle to make a real impact. At least, after very bad initial numbers, the former got two decent hits with I Like You and One Right Now, each with around 800,000 EAS from streams.

From Austin, only Chemical makes the singer’s top 40 at the bottom of the list.

His success remains more modest in Asian platforms so far although it is improving as time goes by.

In terms of albums, Hollywood’s Bleeding leads the way with a stunning 16.25 million equivalent album sales.

Full catalog breakdown

If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.

Keep yourself up to date

Our website provides you a fantastic tool which fetches updated Spotify streams as you request them, use it to watch these results grow day after day!

Post Malone Career CSPC Results

CSPC Post Malone albums and songs sales

So, after checking all the figures, how many overall equivalent album sales has each album by Post Malone achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

In the following results table, all categories display figures in equivalent album sales. If different, pure sales are listed between parentheses.

'Av.' stands for Average, 'LD' for Last Day.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/6750 for Video stream)

See where the artist ranks among remaining singers


It would be easy, but highly wrong, to claim that Post Malone sales aren’t impressive because they are made mostly of streams.

The fact is that streams take longer to amass large numbers than sales. It takes billions of plays, and even more minutes of people listening to them.

To reach numbers as incredible as 13 million for Stoney and 17 million for Beerbongs & Bentleys in a relatively short time is then pretty outstanding.

The release Hollywood’s Bleeding has been an unreal success story as well, closing in 18 million, ultimately beating his strong predecessors.

Clearly, the most recent albums are nowhere near these numbers. Twelve Carat Toothache mid-run has been good though, now over 3 million units. We will see if Austin can get a surprise hit too, for now it’s way down at a million.

That career total of Post Malone is up to 55 million equivalent album sales.

Singles CSPC results

The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.

Discography results

Thanks to our new ASR (Artist Success Rating) concept, we know that sales represent 33.67 million times the purchase of entire discography. Coupled with total sales, it translates into an ASR score of 232.

The ranking of all artists studied so far is available too at this link.

Records & Achievements

  • At 13,081,000 EAS, Stoney is the 3rd most successful albums from 2016.
  • At 17,115,000 EAS, Beerbongs & Bentleys is the most successful album from 2018.
  • At 17,626,000 EAS, Hollywood’s Bleeding is the most successful album from 2019.
  • At 2,971,630,649 streams, Sunflower is the 6th most streamed song of all-time on Spotify.
  • At 8, Post Malone has the second most songs over 1.4 billion streams on Spotify.
  • At 39 weeks, Circles has the 4th longest run ever inside the US Hot 100 Top 10.
  • At 33 weeks, Sunflower has the 7th longest run ever inside the US Hot 100 Top 10.
  • All first 3 Post Malone albums are among the 20 most streamed ever on Spotify (in release order at 17, 7 and 4).

NB: EAS means Equivalent Album Sales.


Dynamic Spotify Key Performance Indicators

Please note that numbers below are retrieved automatically, so they will evolve day by day unlike previously listed data which is valid as of the publication date of the article.

Post Malone

Post

Current followers count: 42,298,228
42,000,000 followers have been reached on 09/08/23
41,000,000 followers have been reached on 06/23/23
40,000,000 followers have been reached on 03/16/23
39,000,000 followers have been reached on 12/08/22
38,000,000 followers have been reached on 09/11/22
37,000,000 followers have been reached on 09/07/22
38,000,000 followers have been reached on 09/05/22
37,000,000 followers have been reached on 05/31/22
36,000,000 followers have been reached on 02/23/22
35,000,000 followers have been reached on 12/01/21
34,000,000 followers have been reached on 09/10/21
33,000,000 followers have been reached on 06/24/21
32,000,000 followers have been reached on 04/04/21
31,000,000 followers have been reached on 02/06/21
30,000,000 followers have been reached on 12/20/20
29,000,000 followers have been reached on 11/02/20
28,000,000 followers have been reached on 09/11/20
27,000,000 followers have been reached on 07/28/20
26,000,000 followers have been reached on 06/23/20
25,000,000 followers have been reached on 05/18/20
>> Daily breakdown

Post Malone is #23 among the most followed artists of all-time
>> Visit our Top 200 most followed artists ranking

Current streams count: 35,514,404,513
35,000,000,000 streams have been reached on 09/02/23
34,000,000,000 streams have been reached on 07/20/23
33,000,000,000 streams have been reached on 05/20/23
32,000,000,000 streams have been reached on 03/11/23
31,000,000,000 streams have been reached on 12/20/22
30,000,000,000 streams have been reached on 10/01/22
29,000,000,000 streams have been reached on 07/21/22
28,000,000,000 streams have been reached on 05/28/22
27,000,000,000 streams have been reached on 02/23/22
26,000,000,000 streams have been reached on 11/24/21
25,000,000,000 streams have been reached on 08/23/21
24,000,000,000 streams have been reached on 05/25/21
23,000,000,000 streams have been reached on 02/28/21
22,000,000,000 streams have been reached on 12/01/20
21,000,000,000 streams have been reached on 09/13/20
20,000,000,000 streams have been reached on 06/30/20
>> Daily breakdown

Post Malone is #10 among the most streamed artists of all-time
Popularity Rating: /100

>> Visit our Top 1,000 most streamed artists ranking
>> Visit our Top 20 highest rated artists ranking

Current monthly listeners: 62,362,344 (Trend: -2,037,343)
Global chart position: #22
The artist top 50 cities come from 17 distinct countries
>> Global impact breakdown

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Discogs, Billboard.

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