Streaming Masters – Post Malone

The 26 year old singer is definitely one of the flagships of today’s hip hop scene, but just how big is Post Malone on streaming platforms?

Post Malone streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 68 / 4 (AWA has 4% of the Japanese streaming market, and 32% are already considered through Spotify’s extrapolation)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * 649 / 406 (649 million subscribers of global platforms like Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, etc. against 406 million from Spotify itself) + Genie streams * 2.20 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms

*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 649/406 + Genie * 2.20 * 2 + AWA * 68 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750

Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.

Post Malone streaming review – the results

Total: 34,052,964 EAS

Most streamed tracks (EAS)

1. Rockstar [Beerbongs & Bentleys] – 3,033,000
2. Sunflower [Hollywood’s Bleeding] – 3,014,000
3. Circles [Hollywood’s Bleeding] – 2,095,000
4. Congratulations [Stoney] – 2,025,000
5. Better Now [Beerbongs & Bentleys] – 1,910,000
6. Wow [Hollywood’s Bleeding] – 1,636,000
7. Psycho [Beerbongs & Bentleys] – 1,623,000
8. I Fall Apart [Stoney] – 1,530,000
9. Goodbyes [Hollywood’s Bleeding] – 1,208,000
10. White Iverson [Stoney] – 1,167,000
11. Candy Paint [Beerbongs & Bentleys] – 951,000
12. Go Flex [Stoney] – 934,000
13. Take What You Want [Hollywood’s Bleeding] – 541,000
14. Stay [Beerbongs & Bentleys] – 507,000
15. Enemies [Hollywood’s Bleeding] – 421,000
16. Hollywood’s Bleeding [Hollywood’s Bleeding] – 421,000
17. Feeling Whitney [Stoney] – 420,000
18. Saint-Tropez [Hollywood’s Bleeding] – 414,000
19. Ball for Me [Beerbongs & Bentleys] – 411,000
20. Paranoid [Beerbongs & Bentleys] – 398,000

Sources: Spotify, YouTube, AWA (app), QQ, Genie, Anghami, Audiomack, Boomplay.