CSPC: Elvis Presley Popularity Analysis


If you are lonesome tonight, you may have enough time to read the highly anticipated CSPC article of Elvis Presley… or you may not. His discography is so massive that at some point Chartmasters’ team though this work would never be completed. Now the challenge is on your side to go through all information available!

During the last few weeks, we already started to dig into his results. We used YouTube Insights to define his popularity all over the world, we understood the structure of his discography, we have put some order among all myths related to his sales, we clarified the RIAA coverage of his albums before setting up his album results in the US, we broke down both his global physical singles and EP sales, and we highlighted various strong sources of hidden sales. After doing all that, only one step remained: publish final results. Here they are. More than ever, I can only advice you to use the summary available on page 3.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge his results. This concept will not only bring you sales information for all Presley albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

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