Streaming Masters – Taylor Swift

Taylor Swift streaming

Taylor Swift moved from a rising country music star to a global hit maker. Her impressive album sales have been praised since day one.

In 2020, pure sales are virtually dead. Back with her 8th album Folklore, can she continue to make it big in a streaming world?

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Taylor Swift streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Taylor Swift streaming review – the results

CSPC Taylor Swift tracklist streaming numbers

Total: 17,864,709 EAS

Taylor Swift most streamed tracks (EAS)

1. I Don’t Wanna Live Forever [Orphan]1,141,000
2. Shake It Off [1989]831,000
3. Look What You Made Me Do [Reputation]766,000
4. Blank Space [1989]730,000
5. Me! [Lover]561,000
6. Delicate [Reputation]515,000
7. Love Story [Fearless]512,000
8. You Need to Calm Down [Lover]502,000
9. Lover [Lover]498,000
10. I Knew You Were Trouble [Red]436,000
11. We Are Never Ever Getting Back Together [Red]419,000
12. You Belong with Me [Fearless]415,000
13. …Ready for It? [Reputation]385,000
14. Bad Blood [1989]364,000
15. Wildest Dreams [1989]356,000
16. End Game [Reputation]267,000
17. Style [1989]263,000
18. 22 [Red]248,000
19. Gorgeous [Reputation]245,000
20. The Man [Lover]234,000

Sources: SpotifyYouTube, AWA (app), Xiami, Genie.

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Lucas Pescetto

Hi! could I get the data in an excel format? I wanna use it for a personal project.

Vitor

Is there any data regarding total audio streams of a song in an especific country? Like total audio streams of YNTCD or any other song in the US?

Al

Sadly not for the US, but you can get a breakdown of it’s Spotify streams to some extent here: https://kworb.net/spotify/track/29fRTIKsJhLUJoldM89GZS.html

You can get some specific data for Japan, South Korea and China though:

– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)

jose

The Cover of “September” is only for Spotify, In “Comprehensive Audio Stream” Have 0, Not 47 Millions.

jose

The “Comprehensive Audio Stream” incluides Spotify??

TVL20

Why songs like “You’ll Always Find Your Way Back Home” / “Better Man” are here and “This is What You Came For” is not? Even covers counts for EAS…

TVL20

Taylor never sang YWAFYWBH, I don’t understand why it’s here while TIWYCF with her vocals and songwriting credit, it’s not. Both should be here or neither of them.

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