CSPC: Lana Del Rey Popularity Analysis

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Hype or consistency. Albums in particular and artists in general hope to get one of those two types of success. The global impact of the 2012 album Born To Die upon release was immense for an unknown artist. How does Lana Del Rey perform 6 years after her single Video Games went viral on YouTube?

The out-of-the-blue success of Born To Die was all the more surprising given the diva dropped a first album, Lana Del Ray, a couple of years earlier, selling close to zero copies. Big debuts for new artists are almost always the consequence of a previous participation into a heavily popular TV show. Lana had no such exposure, exploding on the back of a first single that instantly turned cult, a la Arctic Monkeys when they stormed the UK charts way back in 2005/2006, or Lorde more recently.

Songs like Born To Die, Young And Beautiful and Summertime Sadness were big too, promising a bright future for the talented new star. A story is never written in advance though, and after that string of well known tunes she seems to be mostly off the radar. Is she still selling well? One month ago she issued her fourth album since her breakthrough, Lust For Life, her fifth overall, is it performing? How does Born To Die stand against contemporary albums from massively popular stars like Rihanna, Katy Perry and Lady Gaga?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Lana‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

Let’s go!

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matt

I believe this deserves an update.. it’s been so long! Born To Die is doing amazingly in longevity. The latter should be at around 11.5M-12M CSPC?? Considering it has over 3B on Spotify.

Hope it can get updated soon.

[…] Del Rey, a este ponto, dispensa apresentações. Tendo já movido mais de 15 milhões de unidades equivalentes a álbuns, é seguro afirmar que o seu nome e a sua presença na música pop é incontestavelmente […]

Jay

Really good article. Are you going to be updating the sales any time soon specifically Honeymoon & LFL sales? Thanks 🙂

Nid

I think there’s a typo for Australia born to die number 240,000 instead of 140,000.

Also do you know if any of lana’s Songs are eligible for any sort of certification in the US?

Nid

Thanks for the clarification! Also in Sweden btd paradise edition is certified 2x plat so why only put 15k?

Lizz

hi u should update this since btd was just last week eligible to go 3x platinum

Lizz

on us*

joel Reis

hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

Liz

For digital song sales is that pure or with streaming?

Helloo

If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

Helloo

I’m confused, why does wiki have the sales separated as two different studio albums?

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