CSPC: Lorde Popularity Analysis

Freshly returning with her sophomore effort Melodrama, Lorde stormed onto the music scene in 2013 with her ground-breaking smash song Royals. Facing the gigantic task which consists in confirming her success, to avoid the one-hit wonder flag, Lorde already has a career relevant enough to focus on her in this CSPC article.

How much has Royals sold? And Pure Heroine? How can we explain the bizarre RIAA 2xPlatinum certification this album received while sales were way under the mark? How much does Melodrama need to sell to not be considered a bomb?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all the Lorde‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

Let’s go!