Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
Both So Far Gone and Thank Me Later came out and were over before the streaming era. This isn’t very visible considering their numbers that are better than many recent albums. Almost all their tracks are over 10 million streams at Spotify and solid at YouTube too, figures usually achieved by big hits only for most artists. Speaking of big hits, except Best I Ever Had which is growing lately, there is no track really truly high though which prevent equivalent album sales to be even higher even if at 324,000 and 426,000 units respectively they are still quite impressive.