Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
It is no surprise to see that both 1973 debut albums have no big hit. The consistency of their songs being close or over 1 million is still pretty good. Obviously, those songs have no music video to accompany them, so YouTube views are much lower than Spotify streams.
In terms of album sales equivalent, Greetings sold nearly 30,000 units while Wild is on 20,000 units.