As seen with the example of the Beatles, today weight of Spotify is steadily increasing, representing as much as 63,5% of overall streams on their example. The Swedish giant recently announced they broke the 50-million barrier of paid subscribers.
We will keep that ratio Spotify-All Audio Streaming services updated as much as possible, especially when next IFPI RIN comes out next month covering 2016 Global market. For now, we will be sticking with this 63,5% rate.
What is this section about? Here we will be reviewing streams from all songs and all albums of today artist, converting each of them into equivalent album sales. The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
Streaming Part 1 – New Australia Hit Makers
Streaming brings us an incredible amount of information. With those figures alone, we can guess pretty decently how big each hit has been but also how the Bee Gees label exploited their repertoire.
By quickly removing from print studio albums, their label indeed killed completely the appeal of their non-single tracks. They would have hardly perform incredibly well in any case but still, less than 100,000 streams for most of them is very telling at how few people got related to them at some point.
As for hits, they face mixed fortunes. They are mostly divided into two categories. Forgotten hits, which sit in the 1-2 million streams range. Then those who retained a decent level of appeal at 5+ million plays. To Love Somebody is the best example here at nearly 15 million, some 70% of the first album total. Obviously, equivalent album sales of those streaming plays aren’t big at 23,000 and 18,000 units for Bee Gees’ First and Horizontal respectively.