Streaming Masters – Miley Cyrus
Since her debut nearly 15 years ago, the career of Miley Cyrus has been unique in many ways.
Today, we relive her already extensive discography by the numbers. Expect some surprises.
Miley Cyrus streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)
Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views
*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.
Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750
Miley Cyrus streaming review – the results
NB: In the table below, tracks by other artists than Miley Cyrus are specified by orange rows.
Total: 8,507,062 EAS
Most streamed tracks (EAS)
1. Party in the U.S.A. [The Time of Our Lives] – 742,000
2. We Can’t Stop [Bangerz] – 703,000
3. Wrecking Ball [Bangerz] – 654,000
4. Malibu [Younger Now] – 645,000
5. Nothing Breaks Like a Heart [Orphan] – 514,000
6. The Climb [Hannah Montana: The Movie] – 386,000
7. 23 [Orphan] – 281,000
8. When I Look at You [The Time of Our Lives] – 275,000
9. Adore You [Bangerz] – 270,000
10. Don’t Call Me Angel (Charlie’s Angels) [Orphan] – 265,000
11. Slide Away [Orphan] – 221,000
12. Mother’s Daughter [Orphan] – 219,000
13. Midnight Sky [Plastic Hearts] – 206,000
14. Feelin’ Myself [Orphan] – 156,000
15. Come Get It Bae [Orphan] – 103,000
16. On A Roll [Orphan] – 99,000
17. 7 Things [Breakout] – 94,000
18. Younger Now [Younger Now] – 88,000
19. Butterfly Fly Away [Hannah Montana: The Movie] – 86,000
20. Can’t Be Tamed [Can’t Be Tamed] – 85,000
Sources: Spotify, YouTube, AWA, Genie (app), Xiami.
You may be interested in…
… Miley Cyrus‘ full CSPC analysis