Streaming Masters – Mariah Carey
Mariah Carey is one of the most successful artists of all-time. Since the start of the 90s, her songs have been everywhere, and her over the top persona made headlines countless times.
Behind the iconic US superstar lies a powerful catalog. Of course, it is home to the holiday classic All I Want For Christmas Is You. It contains way more hits though, with total streams topping 20 billion on Spotify and YouTube combined. We break down these numbers song by song.
Mariah Carey streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution
Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms
*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750
Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.
Mariah Carey streaming review – the results
Total: 12,622,624 EAS
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Mariah Carey: Most streamed tracks (EAS)
1. All I Want for Christmas Is You [Merry Christmas] – 2,659,000
2. We Belong Together [The Emancipation of Mimi] – 848,000
3. Fantasy [Daydream] – 568,000
4. Always Be My Baby [Daydream] – 514,000
5. I Know What You Want [Charmbracelet] – 492,000
6. Obsessed [Memoirs of an Imperfect Angel] – 491,000
7. Without You [Music Box] – 452,000
8. Hero [Music Box] – 417,000
9. Christmas (Baby Please Come Home) [Merry Christmas] – 344,000
10. Touch My Body [E=MC²] – 312,000
11. When You Believe [Orphan] – 291,000
12. One Sweet Day [Daydream] – 285,000
13. My All [Butterfly] – 210,000
14. O Holy Night [Merry Christmas] – 182,000
15. Oh Santa! [Merry Christmas II You] – 180,000
16. #Beautiful [Me. I Am Mariah… The Elusive Chanteuse] – 169,000
17. Heartbreaker [Rainbow] – 157,000
18. Shake It Off [The Emancipation of Mimi] – 153,000
19. Endless Love [Orphan] – 149,000
20. Emotions [Emotions] – 146,000
Sources: Spotify, YouTube, AWA (app), QQ, Genie, Anghami, Audiomack, Boomplay.
You may be interested in…
… Mariah Carey‘s full CSPC analysis
… streaming tops and tools
