Streaming Masters – Gwen Stefani
After being the singer of Californian band No Doubt, Gwen Stefani has started a solo career in 2004 with Love. Angel. Music. Baby.
Did she achieve as much success solo as with her band in the streaming area?
Gwen Stefani streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)
Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views
*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.
Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750
Gwen Stefani streaming review – the results
Total: 1,839,257 EAS
Gwen Stefani most streamed tracks (EAS)
1. Hollaback Girl [Love. Angel. Music. Baby.] – 310,000
2. The Sweet Escape [The Sweet Escape] – 199,000
3. Let Me Blow Ya Mind [Orphan] – 181,000
4. Kings Never Die [Orphan] – 98,000
5. Rich Girl [Love. Angel. Music. Baby.] – 93,000
6. Can’t Stop The Feeling! [Orphan] – 91,000
7. My Heart Is Open [Orphan] – 67,000
8. You Make It Feel Like Christmas [You Make It Feel Like Christmas] – 65,000
9. Cool [Love. Angel. Music. Baby.] – 60,000
10. Move Your Feet / D.A.N.C.E. / It’s A Sunshine Day [Orphan] – 51,000
11. Hair Up [Orphan] – 51,000
12. What You Waiting For? [Love. Angel. Music. Baby.] – 51,000
13. Make Me Like You [This Is What the Truth Feels Like] – 49,000
14. Baby Don’t Lie [Orphan] – 49,000
15. Used to Love You [This Is What the Truth Feels Like] – 43,000
16. Go Ahead and Break My Heart [Orphan] – 34,000
17. What U Workin’ With? [Orphan] – 31,000
18. I’m Coming Out / Mo’ Money Mo’ Problems [Orphan] – 29,000
19. 4 in the Morning [The Sweet Escape] – 28,000
20. Luxurious [Love. Angel. Music. Baby.] – 21,000
Sources: Spotify, YouTube, AWA (app), Xiami, Genie.
You may be interested in…
… Gwen Stefani‘s full CSPC analysis
