CSPC: One Direction Popularity Analysis


Physical Singles Sales

In most CSPC articles, I tend to ignore physical singles sales for records issued in 2010 or later considering how weak the market is now. One Direction came out of X Factor though, a path which benefits sales of such products.

In fact, the physical CD version of What Makes You Beautiful sold nearly 6,000 copies in its debut week in the UK, a low figure in a $15 billion global industry, but a tremendous tally for a format representing a mere 1,1 million units sold in the UK for the entire 2011 calendar year.

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

Up All Night (2011) – 17,000 equivalent albums

What Makes You Beautiful – 30,000
Gotta Be You – 10,000
One Thing – 15,000

Take Me Home (2012) – 6,000 equivalent albums

Live While We’re Young – 20,000

Midnight Memories (2013) – 8,000 equivalent albums

Best Song Ever – 15,000
Story of My Life – 10,000

Four (2014) – 3,000 equivalent albums

Steal My Girl – 10,000

Orphan – 3,000 equivalent albums

One Way or Another (Teenage Kicks) – 10,000

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