CSPC: One Direction Popularity Analysis


Michael Jackson, George Michael, Robbie Williams, Justin Timberlake… the tradition of a former young boy-band singer morphing into a massive pop star has a long history. Given their immense popularity during this decade, eyes are now focused on former One Direction members. Zayn (Malik) was the first to test the market with mixed fortunes. This week, Harry Styles is looking to sit a top the chart throne with his self titled debut album.

Can one of them really become a huge pop star ? After all, heavily hyped bands like the Backstreet Boys or the New Kids On The Block failed to produce strong solo singers. In all fairness, none of their members were as charismatic as several One Direction singers. Examples mentioned at the start of this article prove that the high popularity of a band can make it easier for their members to do well afterwards. How big have One Direction really been? How many album and singles have they sold?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge their results. This concept will not only bring you sales information for all One Direction‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures. Let’s go!

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