CSPC: Madonna Popularity Analysis

Britain Madonna Exhibition

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

Remaining Long Format – Part 1 – Compilations

How to understand this table? If you check for example the The Immaculate Collection compilation line, those figures mean it sold 28,100,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 470,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from Like A Virgin are responsible for 29% of the The Immaculate Collection track list attractiveness. This means it generated 8,124,000 of its 28,100,000 album sales and so forth for the other records.

As it remains Madonna‘s greatest selling record, The Immaculate Collection represents a tremendous addition to her 80s studio albums. Since 1990, it cannibalized their catalog sales. Thanks to the CSPC approach, everything is assigned back to the original creators of that best of value.

It is key to notice that Like A Virgin is a larger contributor to the success of the compilation than True Blue. That later album sold more during its promotional campaign as the market was going up, so was the diva fan base, plus it got a huge tour supporting it. In the long run though, hits of Like A Virgin kept a bit more relevance, which is shown by this table. Indeed, it isn’t only the main provider of attractiveness of The Immaculate Collection, it is also the strongest component of Celebration.

In the same way, Like A Prayer appears to be a strong strength for the catalog of the icon in spite of being nowhere near as big as a seller as True Blue. A question starts to emerge: True Blue is her best selling studio album in original album sales, but which album is really the most successful record of Madonna?

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Marcelo

Mdna no sell more than hard candy in brasil.
Certificade coul be double because 2cd deluxe

Same rebel heart
Edition 1cd 31k
Edition 2cd 10k (x2: 20k)

Madame x
Universal refused release in cd, after complaint. Was release one mounth latrer, one edition 2cd with 3k copies. The price was 3x higher than the any other cd

Marcelo

Sales in brazil at 1993
Source magazine veja

Screenshot_20210228-170604_Messenger.jpg
Marcelo

Hi
In brazil
Like a virgin and like a prayer sell more than 800k and true blue sell more than 900k at 1993.
Souce newspaper Jornal do Brasil.
But magazine veja brings other nunber, i send to messenger too.
I send this photo in your messenger.

Screenshot_20210228-170559_Messenger.jpg
Nunno

“Into The Groove” was released in Canada in 2 formats: Cass-single and 12″. Sold 100k copies there as RPM clearly states on their 1986-07-26 issue (at the time had 40k from “Into The Groove” cassette singles made it the best selling cassette single in Canada so far). You can read the original issue PDF scaning that also have other interesting info about other artists here: https://web.archive.org/web/20210124041521/https://worldradiohistory.com/CANADA/RPM/80s/1986/RPM-1986-07-26.pdf I’m sure it must be hard to find info about sales on most countries previous to the 00’s decade as most was only printed on weekly magazines or internal industry reports and still aren’t… Read more »

LestGetToIt

Hello MJD, I have been following your page for a couple of years now and I have always wondered what were your exact estimations of Madonna’s album sales in Asia, outside of Japan, like how much did each of her albums sell in Taiwan, Philippines, Thailand, Malaysia, India, Hong Kong etc.

certificationaccess

At least known sales (obviously, she sold more): *In Singapore she sold in first 3 months, 60,000 units with Like a Prayer and 20,000 units with Erotica. *She went platinum in Thailand with Music *She outsell in certifications by IFPI Hong Kong all others international artists. *She went gold in Philippines with True Blue, thats about 20-25K units. *She sold about 30,000 units as of 1989 in India with Like a Prayer and True Blue. And went gold with MDNA in 2012. *She sold about 30,000 units i Malaysia with Like a Prayer or True Blue. *In South Korea, she… Read more »

certificationaccess

Do you guys have a link to the claim of her Italian sales of “the first album” (1983)?

Marcelo

Please. Madame x?
Upgrade for albuns with streaming

Last edited 3 months ago by Marcelo
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