CSPC: Renaud Popularity Analysis

Renaud en couleurs :-)

Streaming Sales

On all CSPC articles, I use the ratio 132/212 to extrapolate Spotify figures into comprehensive audio streams numbers. In France, Spotify is second to Deezer, which concludes on a very different ratio. Its market share of audio streams in terms of revenue went from 14,4% in 2013 to an expected 30% in 2017, while its share in terms of units is calculated on 30,3% to date with 31,2 billion streams out of 103 billion. Obviously, Spotify is higher elsewhere at 62,3%. Assuming Renaud registers about 90% of his streams in France, it results on 33,5% of his streams coming from Spotify. Due to the improvement of Spotify lately, the same data focused on the years 2016/2017 concludes on 38,5% of streams by the album Renaud coming from Spotify.

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales = 100/33.5 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

There is no reason to expect an old Rock artist to get strong streams, except these figures contradict that thinking. Due to the lower share of Spotify in France, the comprehensive streams column is more relevant this time. We can see both Amoureux de Paname and Laisse Béton have one hit at 6 million audio streams plus various songs topping 1 million. With France representing only 4% of the global streaming market, these numbers are truly solid. Both albums enjoy 13,000 equivalent album sales from streams.

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