CSPC: One Direction Popularity Analysis

Digital Singles Sales – Part 2

Four (2014) – 1,170,000 equivalent albums

Steal My Girl – 2,000,000
Night Changes – 1,700,000
Remaining tracks – 4,100,000

Made in the A.M. (2015) – 1,095,000 equivalent albums

Drag Me Down – 2,100,000
Perfect – 1,500,000
Infinity – 500,000
History – 700,000
Remaining tracks – 2,500,000

Orphan – 315,000 equivalent albums

One Way or Another (Teenage Kicks) – 1,900,000
Remaining tracks – 200,000

In recent years, the market of downloads has dropped a lot as a consequence of the emergence of streaming. Just like in pure album sales, it is difficult to know how much of the drop in results, from 12 to 7 million download singles per era, is due to market changes or down to a possible popularity drop.

Before getting an answer to this question we must highlight the overall total of 57 million download singles sales.