CSPC: Elton John Popularity Analysis

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

The striking element in John‘s streams is the lack of consistency among the tracks. He is able to get stunning results with some songs such as Your Song which adds for 300 million streams between Spotify and YouTube. At the same time most of his album tracks fail to reach even 1 million streams on Spotify. This creates very irregular totals album by album with the eponymous LP on 175,000 equivalent album sales while the remaining two combine for only 16,000 units!