CSPC: Renaud Popularity Analysis

Renaud en couleurs :-)

Streaming Sales

On all CSPC articles, I use the ratio 132/212 to extrapolate Spotify figures into comprehensive audio streams numbers. In France, Spotify is second to Deezer, which concludes on a very different ratio. Its market share of audio streams in terms of revenue went from 14,4% in 2013 to an expected 30% in 2017, while its share in terms of units is calculated on 30,3% to date with 31,2 billion streams out of 103 billion. Obviously, Spotify is higher elsewhere at 62,3%. Assuming Renaud registers about 90% of his streams in France, it results on 33,5% of his streams coming from Spotify. Due to the improvement of Spotify lately, the same data focused on the years 2016/2017 concludes on 38,5% of streams by the album Renaud coming from Spotify.

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales = 100/33.5 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

There is no reason to expect an old Rock artist to get strong streams, except these figures contradict that thinking. Due to the lower share of Spotify in France, the comprehensive streams column is more relevant this time. We can see both Amoureux de Paname and Laisse Béton have one hit at 6 million audio streams plus various songs topping 1 million. With France representing only 4% of the global streaming market, these numbers are truly solid. Both albums enjoy 13,000 equivalent album sales from streams.

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영배

Love your articles on local acts (even the ones I’m not that familiar with), hope to see more of them in the future!

Al

This is great! I hoped for some local acts. Renaud is also among my favorite French artists, so this is perfect! Thank you so much!

Rell

Thank you very much! How high would he rank in an all-time french singers chart ? Considering Goldman isn’t on streaming platforms (which is a crying shame), maybe Cabrel and Johnny will top him as the best-selling male singer ? I think Florent Pagny and Patrick Bruel must be rather high too. Pagny’s been selling his records like hotcakes for nearly 25 years and he keeps releasing new albums. Sardou must be up there too. Except for Mylène Farmer, I don’t see any other female singer selling so many records.

Innocenteyes

Must say I’m really surprised that Mistral Gagnant isn’t his #1 song. It has become his signature song and has been getting more reurrent airplay than Manhattan Kaboul. Not to mention the fact that it seems to be one of the most loved songs in France.

Dan

Never heard of him, went to Youtube to get some idea. It’s sad that such talented people never get wide recognition due to the language.

Karalady

What a pity that great french music artist never achieve international superstarom due to language barrier And markets size, time eras, I start to listen french music because of Celine Dion’s singles, her duex is the first Top 10 album and single in English language countries?

Nathan

Pretty interesting to look at……….although I’ve never heard of him before.
30 million is incredibly respectful for French only artist

Chrysalynne Lingling

It’s very interesting seeing French acts I’m unfamiliar with on here. You should consider doing Alizée too!

Moi Lolita

Alizee outsold

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