CSPC: Renaud Popularity Analysis

Renaud en couleurs :-)

Streaming Sales

On all CSPC articles, I use the ratio 132/212 to extrapolate Spotify figures into comprehensive audio streams numbers. In France, Spotify is second to Deezer, which concludes on a very different ratio. Its market share of audio streams in terms of revenue went from 14,4% in 2013 to an expected 30% in 2017, while its share in terms of units is calculated on 30,3% to date with 31,2 billion streams out of 103 billion. Obviously, Spotify is higher elsewhere at 62,3%. Assuming Renaud registers about 90% of his streams in France, it results on 33,5% of his streams coming from Spotify. Due to the improvement of Spotify lately, the same data focused on the years 2016/2017 concludes on 38,5% of streams by the album Renaud coming from Spotify.

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales = 100/33.5 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

There is no reason to expect an old Rock artist to get strong streams, except these figures contradict that thinking. Due to the lower share of Spotify in France, the comprehensive streams column is more relevant this time. We can see both Amoureux de Paname and Laisse Béton have one hit at 6 million audio streams plus various songs topping 1 million. With France representing only 4% of the global streaming market, these numbers are truly solid. Both albums enjoy 13,000 equivalent album sales from streams.

13 thoughts on “CSPC: Renaud Popularity Analysis”

  1. It’s very interesting seeing French acts I’m unfamiliar with on here. You should consider doing Alizée too!

  2. Pretty interesting to look at……….although I’ve never heard of him before.
    30 million is incredibly respectful for French only artist

  3. What a pity that great french music artist never achieve international superstarom due to language barrier And markets size, time eras, I start to listen french music because of Celine Dion’s singles, her duex is the first Top 10 album and single in English language countries?

    1. Hi Karalady!

      Other songs managed to chart high in foreign countries, Gainsbourg had international hits, then Joe Le Taxi or the Soeurs Sourire were big in the UK and the US respectively. The two main classics of Edith Piaf Non Je Ne Regrette Rien and La Vie En Rose are also widely popular Worldwide. So was/is Carla Bruni’s Quelqu’un M’A Dit.

      This being said, D’Eux is indeed way ahead of any other French-speaking album in terms of overall success both in France and Worldwide.

  4. Never heard of him, went to Youtube to get some idea. It’s sad that such talented people never get wide recognition due to the language.

  5. Must say I’m really surprised that Mistral Gagnant isn’t his #1 song. It has become his signature song and has been getting more reurrent airplay than Manhattan Kaboul. Not to mention the fact that it seems to be one of the most loved songs in France.

    1. Hi IE!

      Yes, I was myself expecting Mistral Gagnant at #1, so much that I put inside the top tracks page the pic of this bench due to the lyrics at the beginning of the song (“A m’asseoir sur un banc cinq minutes avec toi…“). It is kind of normal still due to the market mechanics. Mistral Gagnant was big in 85/86, the two worst years for album sales in France from 1974 to the end of the 2000s while 2002/2003 was the all-time peak of French market. The gap was almost 3 to 1 between both periods. Mistral Gagnant should have catch up thanks to compilations / live albums, but Renaud never had one that was massively promoted, his label always went for heavily priced box sets rather than stand-alone best of albums. Even now his main compilation is a 3CD set (Le Plein de Super), no doubt that if a 1CD set had been released in early 90s, it would have been a surefire million seller and would have pushed Mistral Gagnant to even higher totals.

  6. Thank you very much! How high would he rank in an all-time french singers chart ? Considering Goldman isn’t on streaming platforms (which is a crying shame), maybe Cabrel and Johnny will top him as the best-selling male singer ? I think Florent Pagny and Patrick Bruel must be rather high too. Pagny’s been selling his records like hotcakes for nearly 25 years and he keeps releasing new albums. Sardou must be up there too. Except for Mylène Farmer, I don’t see any other female singer selling so many records.

    1. Hi Rell!

      Johnny is the clear #1 with Sardou at 2 and Goldman at 3. Cabrel and Michael Jackson should be slightly ahead of Renaud in terms of CSPC in France while the likes Claude François, Pagny and Bruel are lower inside the Top 10.

  7. This is great! I hoped for some local acts. Renaud is also among my favorite French artists, so this is perfect! Thank you so much!

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