Physical Singles Sales – Part 2
Janet (1993) – 2,448,000 equivalent albums
That’s the Way Love Goes – 2,270,000
You Want This – 840,000
If – 1,280,000
Because of Love – 520,000
Again – 1,670,000
Any Time, Any Place – 1,050,000
Whoops Now – 530,000
The Velvet Rope (1997) – 1,632,000 equivalent albums
Got ’til It’s Gone – 490,000
Go Deep – 160,000
Together Again – 3,220,000
Every Time – 70,000
I Get Lonely – 1,500,000
All for You (2001) – 906,000 equivalent albums
All for You – 1,260,000
Son of a Gun (I Betcha Think This Song Is About You) – 240,000
Someone to Call My Lover – 440,000
Doesn’t Really Matter – 1,080,000
How long can an artist continue issuing Top 5 hits ? Dominating the US charts from 1986 to 1990, the pop star returned in 1993 with her long awaited fifth album Janet. Lead single That’s The Way Love Goes was a monster 8 weeks #1, perfectly starting the new era. Shifting 2,27 million units, it became the top selling hit of her career up to that time. Five more singles made the Top 10 after that with a seventh one Whoops Now moving relevant amounts abroad while not released locally. Just like its predecessor, Janet. album was responsible for more than 8 million physical singles sales.
The transition of the US market from a shared singles and albums market to an exclusively album sector led Virgin to release only two singles from The Velvet Rope in that country. As a result of those decisions, Together Again and I Get Lonely sold a huge 4,7 million units combined while the remaining singles were issued in fewer markets explaining their lower sales.
The irregular release schedule impacted All For You even more. Doesn’t Really Matter sold past 1 million units as it came out before the album in order to promote Nutty Professor II soundtrack. Then the title track replicated the feat. The freefall of the US singles market which was by far Janet Jackson best one damaged her severely. From 1997 to 2002, physical singles sales dropped from 117 million to 8 million in that country. Thus, even a #3 hit like Someone to Call My Lover ended selling way less than its predecessors.