CSPC: Michael Bublé Popularity Analysis

michael buble

It’s time! After The Weeknd and Shania Twain we continue our Canadian road trip with one more stop today. As we get closer to Christmas, holidays habits come back to the surface. Since 2011, Michael Buble made his spot among those habits with his blockbuster album Christmas.

This recurring success story has been so widely reported that we almost forgot the artist issued many albums before. We even barely noticed he dropped a fresh new album Nobody But Me a couple of months ago only. Obviously, this is also due to the fact the singer put his career on hold doing no promotion for that record. In fact, during the release week of that album the singer 3 years old son was diagnosed a cancer against which he is receiving treatments at the moment. We can only wish Michael Buble family all the best during this difficult period, hoping his little kid will recover as soon as possible.

Back to the music industry, so far we covered several post-2000 superstars, mostly divas, rap masters and pop / rock bands. Very few artists outside of those boxes made it big in recent years. All of them like Rihanna, Drake or Coldplay have a huge appeal in the digital area. In the other side, all acts massively driven by physical sales are older ones a la Billy Joel or Celine Dion.

We may wonder how an artist in-between those two profiles is performing. The perfect study case is Michael Buble, a relatively young artist who targets an Adult Contemporary audience. How well is he translating into the digital world? How does he stand against huge pop stars in terms of overall sales? We will be applying the Commensurate Sales to Popularity Concept to answer those questions.

As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple as it only consists in merging every sales from all formats an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Michael Buble album sold. Then, we will check sales of each track from those albums on each format – physical, download and streaming. To complete the study, we will study sales of the all compilations, live albums and music videos he dropped. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the Jazz Crooner career results.

Let’s go!

5 thoughts on “CSPC: Michael Bublé Popularity Analysis”

  1. Nice work MJD! Buble’s total results are quite impressive, surprassing the likes of other big pop stars.

    Also, i noticed you haven’t done a CSPC analysis on one certain act-Female groups! Hence, i hope you will do one for TLC🙏🏽 CrazySexyCool was one of the biggest R&B albums of the 90’s with multiple successful singles. Moreover, Fanmail was a nice comeback after their 5-year hiatus. I also wonder how they compare to other R&B acts (eg. Alicia Keys)

    Keep up the good work!

  2. Hi everyone!

    Here are the 10 Michael Bublé’s tracks that have generated the most sales:
    1 2005 Home [It’s Time] – 4,000,000
    2 2007 Everything [Call Me Irresponsible] – 3,860,000
    3 2009 Haven’t Met You Yet [Crazy Love] – 3,650,000
    4 2005 Feeling Good [It’s Time] – 3,630,000
    5 2011 It’s Beginning to Look a Lot Like Christmas [Christmas] – 1,850,000
    6 2011 White Christmas [Christmas] – 1,750,000
    7 2003 Sway [Michael Bublé] – 1,650,000
    8 2003 Fever [Michael Bublé] – 1,530,000
    9 2007 Lost [Call Me Irresponsible] – 1,380,000
    10 2011 All I Want for Christmas Is You [Christmas] – 1,000,000

    An interesting thing there: “Christmas” is the biggest Bublé’s album, but no track from it is in his top4 most successful tracks.

    If you have any questions / remarks, do not hesitate to let a comment!

  3. Hi MJD,

    just wondering with various countries beginning to count streaming into their singles and albums certification, will there be double counting?

    Thanks!

    1. Hi Jeff!

      No, I’m following as closely as possible every chart to avoid such issues. For example, when a single goes 4xP in Italy for 200,000 downloads plus streamings, I check the share of both formats in the country to extract an estimate of downloads only. As downloads are truly disappearing now and should be gone soon, it won’t be a problem for long.

      I do just about the same for albums. If you check my UK album sales for all artists, you will notice shipment figures I put for last Coldplay, Justin Bieber or Drake albums were much lower than OCC figures, because I removed streaming from them. This is of course to avoid double counting as I’m already factoring in streaming in the dedicated part of each article!

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