Streaming Masters – Earth, Wind & Fire
Do you remember? These were the flashy days. When Earth, Wind & Fire lit up the airwaves with tracks bursting with joy and energy. Music felt brand new in the hands of the Chicago powerhouse, steered by the visionary Maurice White.
The 1970s may seem like a distant memory, but songs like September, Boogie Wonderland, and Let’s Groove are still turning up the heat on streaming platforms. Let’s dive into their numbers across Spotify, YouTube, and beyond.
Earth, Wind & Fire streaming review – the method
Streaming consists of audio and video streams. Our CSPC methodology includes both to reflect the real popularity of each track better. The primary source of data for each avenue is Spotify and YouTube, respectively.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
To account for their actual popularity in each relevant country, the following sources have been used, along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution
Video Streams
– China*: QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 otherwise (scale built based on known figures for several major artists)
– Elsewhere: Youtube views increased by 10% to account for various local platforms
*Since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750
Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.
Earth, Wind & Fire streaming review – the results
Total: 5,725,952 EAS
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Earth, Wind & Fire: Most streamed tracks (EAS)
1. September [All ‘n All] – 2,513,000
2. Let’s Groove [Raise!] – 876,000
3. Boogie Wonderland [I Am] – 786,000
4. Fantasy [All ‘n All] – 247,000
5. After the Love Has Gone [I Am] – 231,000
6. Shining Star [That’s the Way of the World] – 139,000
7. Reasons [That’s the Way of the World] – 102,000
8. That’s the Way of the World [That’s the Way of the World] – 72,000
9. In the Stone [I Am] – 57,000
10. Sing a Song [Orphan] – 56,000
11. Love’s Holiday [All ‘n All] – 40,000
12. Got to Get You Into My Life [All ‘n All] – 39,000
13. Can’t Hide Love [Orphan] – 39,000
14. Brazilian Rhyme (Beijo) [All ‘n All] – 28,000
15. Devotion [Open Our Eyes] – 27,000
16. Serpentine Fire [All ‘n All] – 26,000
17. Getaway [Spirit] – 24,000
18. Every Now and Then [Touch the World] – 22,000
19. Can’t Let Go [I Am] – 20,000
20. Sun Goddess [Orphan] – 19,000
Sources: Spotify, YouTube, AWA (app), QQ, Genie, Anghami, Audiomack, Boomplay.
You may be interested in…
… Earth, Wind & Fire‘s albums and songs sales analysis
… more great classic R&B artists’ streaming data
… streaming tops and tools
Artists
360° analytics – Best-Selling Artists | by Decade
Tools: Artist Dashboard | Artists Comparator
Streaming deep dive – Most-Streamed Artists
Tools: Playcounts | Royalties | Global Reach | Stats History
Other KPIs – Monthly listeners | Followers | Top money makers