Streaming Masters – Bruno Mars
Up to only 3 studio albums, Bruno Mars can already claim 7 US Hot 100 #1s and 15 Top 5 hits. The pop star has been a splendid seller in download format, but with no new album since 2016 how do his streams add up?
Method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)
Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views
*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.
Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750
Results
Total: 13,879,515 EAS
Most streamed tracks (EAS)
1. Uptown Funk [Orphan] – 1,583,000
2. That’s What I Like [24K Magic] – 1,274,000
3. 24K Magic [24K Magic] – 963,000
4. Just the Way You Are [Doo-Wops & Hooligans] – 894,000
5. When I Was Your Man [Unorthodox Jukebox] – 770,000
6. Locked Out of Heaven [Unorthodox Jukebox] – 642,000
7. Finesse [24K Magic] – 633,000
8. Young, Wild & Free [Orphan] – 615,000
9. Treasure [Unorthodox Jukebox] – 614,000
10. The Lazy Song [Doo-Wops & Hooligans] – 568,000
11. Grenade [Doo-Wops & Hooligans] – 553,000
12. Versace on the Floor [24K Magic] – 469,000
13. Marry You [Doo-Wops & Hooligans] – 450,000
14. Wake Up in the Sky [Orphan] – 361,000
15. It Will Rain [Orphan] – 276,000
16. Talking to the Moon [Doo-Wops & Hooligans] – 266,000
17. Mirror [Orphan] – 253,000
18. Count On Me [Doo-Wops & Hooligans] – 243,000
19. Billionaire [Orphan] – 242,000
20. Please Me [Orphan] – 206,000
You may be interested in…
… Bruno Mars‘s full CSPC analysis
