CSPC: Bob Marley Popularity Analysis

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Mind-blowing. The strength of Marley‘s discography on streaming services is incredible. It starts with the album Catch a Fire which contains Stir It Up, now over 50 million streams on Spotify. Most of the tracks are at 5 million or more. The album has overall a solid 143,000 EAS from streams.

Burnin’ is even bigger thanks to I Shot the Sheriff and Get Up, Stand Up both well over 40 million streams on Spotify and 100 million views on YouTube. In total it is on 171,000 EAS.

Then comes Natty Dread which has great all-round figures on top of No Woman, No Cry‘s massive performances. This song has nearly 200 million comprehensive audio streams and over 350 million video streams. Natty Dread registers 237,000 EAS.