CSPC: Avril Lavigne Popularity Analysis

Physical Singles Sales

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

Let Go (2002) – 606,000 equivalent albums

Losing Grip – 170,000
Complicated – 990,000
Sk8er Boi – 470,000
I’m with You – 390,000

Under My Skin (2004) – 228,000 equivalent albums

Don’t Tell Me – 270,000
He Wasn’t – 80,000
My Happy Ending – 270,000
Nobody’s Home – 140,000

The Best Damn Thing (2007) – 192,000 equivalent albums

Girlfriend – 420,000
The Best Damn Thing – 10,000
When You’re Gone – 160,000
Hot – 40,000

Goodbye Lullaby (2011) – 18,000 equivalent albums

What the Hell – 40,000
Wish You Were Here – 10,000
Smile – 10,000

Avril Lavigne (2013) – 6,000 equivalent albums

All singles – 20,000

Orphan – 2,000 equivalent albums

All singles – 7,500

By 2002 majors weren’t releasing proper singles anymore in the US. Hits from Let Go were only available as video singles, a format with limited impact. The success in Europe and Oceania was big enough to grant Complicated nearly 1 million sales, while Sk8er Boi and I’m with You sold around 400,000 units a piece.

Hits from Under My Skin had a lower impact and also during a less favorable context with physical sales starting to collapse in Europe too. The situation  only worsened by 2007, but Girlfriend was so big that it still registered 420,000 sales in that dying format.