Streaming Masters – Jay-Z
Hip-hop mogul Jay-Z has a unique relationship with streaming due to his history as the owner of Tidal platform from 2015 to 2021.
If his catalog has been in and out traditional services like Spotify or Apple Music in the past, it still gained billions of streams through the years, thanks to smashes like Hard Knock Life, 99 Problems, Empire State of Mind, Ni**as in Paris, or Holy Grail. We review all his audio and video streaming numbers, song by song.
Jay-Z streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution
Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms
*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750
Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.
Jay-Z streaming review – the results
Total: 19,138,744 EAS
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Jay-Z: Most streamed tracks (EAS)
1. Niggas in Paris [Watch the Throne] – 1,881,000
2. Empire State of Mind [The Blueprint 3] – 1,332,000
3. Numb/Encore [Orphan] – 1,264,000
4. Umbrella [Features] – 983,000
5. Crazy in Love [Features] – 773,000
6. Run This Town [The Blueprint 3] – 622,000
7. No Church in the Wild [Watch the Throne] – 515,000
8. Drunk in Love [Features] – 488,000
9. Clique [Orphan] – 431,000
10. Apeshit [Everything Is Love] – 418,000
11. Holy Grail [Magna Carta… Holy Grail] – 413,000
12. Otis [Watch the Throne] – 348,000
13. Hard Knock Life (Ghetto Anthem) [Vol. 2… Hard Knock Life] – 295,000
14. 99 Problems [The Black Album] – 294,000
15. All the Way Up [Orphan] – 267,000
16. Gotta Have It [Watch the Throne] – 263,000
17. Big Pimpin’ [Vol. 3… Life and Times of S. Carter] – 229,000
18. 03 Bonnie & Clyde [The Blueprint 2: The Gift & The Curse] – 227,000
19. 4:44 [4:44] – 207,000
20. Why I Love You [Watch the Throne] – 193,000
Sources: Spotify, YouTube, AWA (app), QQ, Genie, Anghami, Audiomack, Boomplay.
You may be interested in…
… Jay-Z‘s full CSPC analysis
… similar artists
… streaming tops and tools
