Streaming Masters – Michael Bublé

Michael Bublé - streaming statistics

When we speak about the most successful artists of this century, Michael Bublé is more often than not forgetten, in spite of sales slowly approaching an impressive 70m EAS. Are his figures on streaming plateforms as good as the ones he achieved with physical formats?

PS: Updated on March 2, 2022. These values are used for the automatic updates of artists and albums total instead of former ones from CSPC analysis.

Michael Bublé streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Michael Bublé streaming review – the results

CSPC Michael Bublé streaming discography numbers Spotify YouTube

Total: 7,240,401 EAS

Michael Bublé: Most streamed tracks (EAS)

1. It’s Beginning to Look a Lot Like Christmas [Christmas]652,000
2. Holly Jolly Christmas [Christmas]372,000
3. Feeling Good [It’s Time]338,000
4. Home [It’s Time]337,000
5. Haven’t Met You Yet [Crazy Love]289,000
6. Everything [Call Me Irresponsible]272,000
7. Santa Claus Is Coming to Town [Christmas]233,000
8. White Christmas [Christmas]225,000
9. Jingle Bells [Christmas]174,000
10. All I Want for Christmas Is You [Christmas]158,000
11. It’s a Beautiful Day [To Be Loved]153,000
12. I’ll Be Home for Christmas [Christmas]150,000
13. Christmas (Baby Please Come Home) [Christmas]138,000
14. Have Yourself a Merry Little Christmas [Christmas]136,000
15. Cold December Night [Christmas]135,000
16. Baby It’s Cold Outside [Orphan]129,000
17. Sway [Michael Bublé]123,000
18. Love You Anymore [Love]114,000
19. Santa Baby [Christmas]109,000
20. Silent Night [Christmas]98,000

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Kris

His album tracks (non-singles) get fantastic streams, for all his albums. I had no idea. Even albums without big hits get great streams from start to finish. Super impressive.

Eminemfan

Wow christmas’s EAS. It is also insane considering it is 3rd best selling album in pure sales behind 21 and 25 during 2010s decade. I guess around 13 million pure sales. It was his peak and every season sells lot.