Streaming Masters – Stevie Wonder

Stevie Wonder by Christopher Clark

By his 25th birthday, Stevie Wonder was recording his 18th studio album. This was going to be his 3rd consecutive Grammy’s Album Of The Year award, a feat which remains an all-time record.

Some 45 years later, the artist is naturally way less prolific than he used to be – his last studio album came out in 2005. Are streamers still enjoying his amazing catalog yet?

Updated on March 17, 2021

Stevie Wonder streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Stevie Wonder streaming review – the results

CSPC Stevie Wonder full discography streaming

Total: 3,541,966 EAS

Stevie Wonder most streamed tracks (EAS)

1. Superstition [Talking Book]489,000
2. Signed, Sealed, Delivered I’m Yours [Signed Sealed & Delivered]337,000
3. I Just Called to Say I Love You [The Woman in Red]254,000
4. Sir Duke [Songs in the Key of Life]188,000
5. For Once in My Life [For Once in My Life]185,000
6. Isn’t She Lovely [Songs in the Key of Life]142,000
7. What Christmas Means to Me [Someday at Christmas]110,000
8. You Are the Sunshine of My Life [Talking Book]107,000
9. Uptight (Everything’s Alright) [Up-Tight]99,000
10. Part-Time Lover [In Square Circle]95,000
11. That’s What Friends Are For [Orphan]90,000
12. Faith [Orphan]86,000
13. I Wish [Songs in the Key of Life]78,000
14. Higher Ground [Innervisions]73,000
15. Master Blaster (Jammin’) [Hotter than July]69,000
16. My Cherie Amour [My Cherie Amour]60,000
17. Happy Birthday [Hotter than July]47,000
18. Overjoyed [In Square Circle]41,000
19. As [Songs in the Key of Life]40,000
20. Don’t You Worry ’bout a Thing [Innervisions]40,000

Sources: SpotifyYouTube, AWA, Genie (app), QQ.

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obro

Stevie Wonder is my favourite artist of the 70’s by far. I do also love his 60’s and 80’s hits, but releasing albums the quality Talking Book, Innervisions, Fulfillingness’ First Finale and Songs in the Key of Life in a space of 5 years is quite frankly amazing.

my personal favourite songs (ignoring the hig hits) are “I believe (when fall in love it will be forever)”, “pastime paradise” and of course “lately”

I hope he climbs high on the all time ranking

Kalmanta

One of my all-time favorite artists of all time. His 70s output is unrivalled.

L145

excited for the CSPC article

Tre

Same the reason I see the “Streaming Masters” I know it’ll be any day lol

Fanofpop

Excited for the CSPC follow up
Surprised how low isn’t she lovely is, it felt huge here haha. It’s also big on YT but I guess he just has too many hits.

ojd

it was suprisingly never released as a single either

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