Streaming Masters – Blackpink

Blackpink is the only K-pop group that’s not BTS to have charted on the Hot 100 in recent years, but how close do they come to their male counterparts and how do they compare to other girl groups? This article might answer your questions.

Method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Results

Total: 3,639,382 EAS

Most streamed tracks (EAS)

1. Ddu-Du Ddu-Du [Square Up]631,000
2. As If It’s Your Last [Orphan]509,000
3. Playing WIth Fire [Orphan] – 431,000
4. Boombayah [Orphan] – 365,000
5. Whistle [Orphan] – 364,000
6. Kill This Love [Kill This Love]302,000
7. Forever Young [Square Up] – 301,000
8. Kiss And Make Up [Orphan] – 279,000
9. Stay [Orphan] – 133,000
10. Really [Square Up] – 97,000

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Drewwwwww

I have a question. Why are so many albums considered Orphan? I thought maybe like As If It’s Your Last was in their debut album

Hire
Hi; any update?
I would like to know about your current sales
BP fan

Another thing I know it is not my right to ask but could you not mention or compare BP to BTS ? Because if ARMYS find this article they would hate on the pinks again “for using bts for cloud” also BP is more than a comparison to BTS. In my opinion you can’t compare MALE groups to FEMALE groups especially in ASIAN countries. Sexism is big in the Music industry WW but in ASIAN countries it is worst. LITTLE MIX also spoke about it years ago. YG (the label BP is under) is one of the most sexist and… Read more »

BP fan

Thank you author for writing this I wish I could message you directly so we could help you update or maintain this page. 2020 was one of the biggest years of BLACKPINK yet. They had collabs with LADY GAGA & SELENA COMEZ too. ICE CREAM even made it on place 13th on BILLBOARD HOT 100. Which is a new peak for the group.

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