CSPC: Elvis Presley Popularity Analysis

Elvis-Presley-007

If you are lonesome tonight, you may have enough time to read the highly anticipated CSPC article of Elvis Presley… or you may not. His discography is so massive that at some point Chartmasters’ team though this work would never be completed. Now the challenge is on your side to go through all information available!

During the last few weeks, we already started to dig into his results. We used YouTube Insights to define his popularity all over the world, we understood the structure of his discography, we have put some order among all myths related to his sales, we clarified the RIAA coverage of his albums before setting up his album results in the US, we broke down both his global physical singles and EP sales, and we highlighted various strong sources of hidden sales. After doing all that, only one step remained: publish final results. Here they are. More than ever, I can only advice you to use the summary available on page 3.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge his results. This concept will not only bring you sales information for all Presley albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

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Winston68

Awesome job ! Never read anything so precise and impressive about the record sales. I can’t imagine the amount of work it represents… Congratulations to the Charts Masters team !
To compare precisely the sales of the “Big 3”, could you give us the total purely sales of The Beatles and MJ, as you’ve done it (below) for Elvis ?
Cheers !

Jazmine

I knew he cant beat Michael Jackson, though I am quite surprise he managed to beat Madonna by such a large amount. Elvis at his peak is not nearly as big as The Beatles, although his large amount of albums release managed to make the gap much less smaller. Anyway, he is the first real big huge global icon. You and your team did a great job and this is a great tribute to a great legend. Well done.

Donald Miller

It’s not a value judgement.

Jake

I disagree. I think the ASR shows he wasn’t as big. He is not as successful as Queen let alone MJ and Beatles.

Dan

His heyday of singles and EP era of the 50s and early 60s when you factor in the smaller market he was bigger than anyone ever has been.

Al

Wow! You deserve some kind of medal for this astonishing work on what’s one of the (if not the) world’s largest catalog for a single artist.

The king’s appeal is totally unprecedented for his era! What comes as a surprise is his rather weak sales in Latin America (with the exception of Brazil) even though there was a strong Argentinian market at the time.

Also there’s a typo on page 112 regarding Swedish sales.

And a big thanks for doing this!! 🙂

Tom Riise

Is the total for Mexico only 370,000 albums ?, it looks very low.

Tom Riise

I didn’t see that message, thanks for the answer 🙂
For the Moody Blue album did you include it’s sales from Norway ( it was very successful here recieving a diamond award for 100,000 sold )..

Stephon Jackson

So he sold an estimated 420 million records combined purely?

Dan

First of all – major thank you for the analysis!
Secondly, i was pretty close, estimating him at around 320m EAS.

“At 26,585,000 pure album sales, Elvis Presley is the 3rd highest seller of all-time in the UK.”
Any chance to get a top 10, or at least a top 5?

Lorrane

what about Dire Straits and George Michael?

Nathan

This was such a fun afternoon going over the Elvis article………….I cannot wait for Rod Stewart…………Thank you for all your hard work……….and to theWHOLE team too! Iimagine the only artists that would be even close to this much work would be Older artists like Frank Sinatra or Bing Crosby. Am I right?

Gonzalex

Hi,

Thank you and congratulations for this article, and all the others about Elvis, because this must have been a lot lot of work! 132 pages, best score 😂
This is very interesting to know that he’s behind Beatles and, indeed, he never sold 1 billion records!
Do you think he can surpasses Jackson? Does Elvis’ catalog sold more than Jackson’s one?

Jake

Gets to show how big the Beatles were. They are miles ahead of everyone. Still very surprised Queen are so high on ASR. They are more successful than Elvis. Well done to completing his analysis. That was awful lot of work.

Donald Miller

It also helps show that despite being the biggest market, the US isn’t the be-all, end-all.

Zack

Hi , While his CSPC Units 312.3 M

Can you tell us how many his Records Sold?

Thank you ! For Great Work!

KantClark

So he sold Aprox. 500 million records?

And about Beattles and Michael? I Think these three are in another level.

soky

what about madonna? is she above mj and the queen or close?

Tina

Is that Elvis christmas album the most successful holiday album ever?

Donald Miller

149+ million on orphan… It stands to reason being as he came from the singles era.

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