CSPC: Kelly Clarkson Popularity Analysis

Kelly Clarkson

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check this example, these figures mean Greatest Hits – Chapter One sold 1,300,000 units worldwide. Then, the second statistics column means streams of all the songs included on this package add for 1,077,989 EAS.

The second part at the right of the table shows how many streams are coming from each original album as well as the share they represent. Thus, streaming figures tell us Breakaway songs are responsible for 50% of the Greatest Hits – Chapter One tracklist attractiveness. In other words, it generated 651,000 of its 1,300,000 album sales. Eventually, we apply this methodology to all compilations.

4 5 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

18 Comments
Inline Feedbacks
View all comments
Jake

You forgot the she is the most successful singer to come from an idol contest of all times.

You say she is unknown in relevant markets, but everyone knows who she is.

She is much more well known than Carrie Underwood who has sold nothing outside of North America.

Rafael

I’m not sure she took risks too soon. I mean, take a look at Pink when she released “Try This”. It was also a major drop in sales compared to “Missundaztood”. But when she released “I’m Not Dead” back in 2006, she was able to increase her sales by a great margin compared to “Try This”, and from then on she was able to stabilize her sales and even up her game with “Funhouse”. Of course there wasn’t a smash like her sophomore, but the market was already dropping in sales, so it was a general problem. Anyway, she kept… Read more »

Temporal

Would you mind breaking down the WW sales of Stronger (WDKY) & Because of You further? Not that I’m complaining but your estimations are millions higher than mine!

Vitor

Thank you for this!!

Kelly is a legend!!

And I’m very surprised with South Korean numbers… do you have more details?

18
0
Would love your thoughts, please comment.x
()
x