CSPC: Dire Straits Popularity Analysis

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Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Sultans of Swing is one of these songs that have always been popular and which is made even bigger by the playlist systems of streaming platforms. An essential song on every cult rock tunes list, it rides on an impressive tally of 219 million streams on Spotify. It also gained 294 million views on YouTube. Equivalent album sales of the self-titled debut skyrocket thanks to this smash, they are on 316,000 units so far.

Communiqué is in the other side of the spectrum. Its lack of hits limit a lot its impact. Its album cuts aren’t too bad at 2 million Spotify streams or more, but it isn’t enough to make up from the terrible absence of relevant songs. It has 47,000 equivalent album sales in total.

At 105,000 units is Making Movies. Romeo and Juliet is its biggest strength thanks to its 55 million streams on Spotify. Tunnel of Love is a decent runner up at almost 20 million while the rest is decently consistent.

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steve

I have rediscovered Dire Straits recently, and starting getting the MFSL SACD’s of their albums. Very good group.

Lorrane

Btw, do you know how many copies Brother in Arms sold in Portugal? It was a HUGE sucess, i guess its the best selling international record in Portugal

Lorrane

bump

Lorrane

I just wanted to make a small correction, Romanza is not the only album that has confirmed more than 200,000 copies in Portugal, several Brazilian artists have passed the mark of 200000 there

Lorrane

One of my favorite bands of all time, great work!

They toured A LOT in europe, massive sales there

KantClark

Impressive how Brother is Arms managed to sell 31M pure and I never heard about it or see it in any best selling lists.

Kris

I’m in the same boat, I couldn’t even think of one song by this band so I looked them up on Spotify and only recognized one song and didn’t like anything else I heard. It’s just not for me and I don’t know anyone who listens to them in my generation. However their spotify numbers are decent so someone is listening haha

Michael

I never thought that rock bands has extremely impressive sales. I never heard of Dire Straits. That is however some really2 impressive total.

Dan

Out of the top 10 best selling artists of all time, 8 are rock, in one way or another. Including Elvis, who hasn’t been studied yet.

Michael

Yeah, you are right. I only noticed that now. I also noticed that rockstars does not create as much as hype as a solo artists would. I mean MJ and Madonna was all over the media, but I guess since many of this rock stars are group. They somewhat receives less media attention as opposed to solo artists.

RLAAMJR.

Impressive indeed. They should have not stop creating music.

Winston1968

You’re right, Dan, of course ! I was just talking about my faves but didn’t want to be too selfish… 😉

Steven

Mark Knopfler is still making albums, and he wrote all the Dire Straits songs.

SkkyWill

I find the BIGGEST TRACKS is a very useful chapter! People not a fan of them like me can choose listening to the songs acoording to the list.

Innocent_Eyes

The Sound Of Music owns the longest run at #1 with 76 weeks in Australia. Unless you’re not including it?

Impressive sales in France but not too surprising given how popular they were here.

Winston1968

Very interesting, as always, MJD.
As you mention the fact that Dire Straits sales outsold The Beatles, may I suggest you to add (when you find time for that, of course) a total sales per country page for 3 acts : The Beatles, The Rolling Stones and David Bowie. It would be very, very appreciated. Maybe when you’ll update their sales ? Cheers.

Winston1968

Oups, I meant “Dire Straits outsold The Beatles IN FRANCE”, of course. Sorry…

Dan

I’d like to see per country for all acts, not just those 3.

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