CSPC: Avril Lavigne Popularity Analysis

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check for example the My World line, those figures mean it sold 850,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 407,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from the Let Go album are responsible for  98 % of the My World track list attractiveness. This means it generated 835,000 its 850,000 album sales and so forth for the other records.

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Bren

How many units My World live album sold in Japan?

Anderson

Can you update Head Above Water sales?

Iris

I remember her being popular but I did not know her debut was so huge. The 3rd biggest seller for a female during the 00s.

doloreslavigne

If am I do not wrong, “Let Go” has sold over 18ʼ000,000 pure copies until now, cause the 16ʼ220,000 is till 2004 the last update from ARISTA RECORDS. Mediatraffic give the albums over 19ʼ000,000 and put the album on their list “100 best selling/successful albums of all time”
And “Under My Skin” over 9ʼ600,000

Valentin

Hi MJD,
Can we have an update with her last album, Head Above Water, please ?
Thanks for your work !

GaryHuston

Media Traffic from Facebook

AVRIL LAVIGNE’S GLOBAL ALBUM SALES
‘Let Go’ (2002) 17 million
‘Under My Skin’ (2004) 9,5 million
‘The Best Damn Thing’ (2007) 6 million
‘Goodbye Lullaby’ (2011) 1,65 million
‘Avril Lavigne’ (2013) 700.000

Why He Give ‘Under My Skin’ A 9.5M Est.

Yohel

How Can I see total digital sales for every countrys?

[…] genuína e astuta o suficiente ao ponto do seu álbum de estreia, lançado em 2002, conseguir mover números impressionantes para um projeto de estreia de uma jovem artista, cuja imagem não parecia conformista o suficiente […]

dhhd

https://web.archive.org/web/20080509083408/http://www.sonymusic.com.tw/news/news_info.php?ne_index=1244
Under My Skin sold over 100k copies in Taiwan by February 2005.BTW, wasn’t club sales at 4% in US in 2002?Why you estimated Let Go sales only 7.1 million there why Soundscan number is at 7 million ?

Ash Newton

One of these days can you please do more global heatmaps, I have a couple of suggestions: Whitney Houston, Lady Gaga, Rhianna, Celine Dion, Adele, Katy Perry… and maybe Janet Jackson? Lol. ☺️

Dany

Hi! omg such an amazing information about my favorite singer ever!.
I would lik to know if avril´s info is gonna be updated with all sales info about her new singles (Head above water, Tell me it´s over )and new album (head above water, out next february 15.).

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