CSPC: Avril Lavigne Popularity Analysis
Streaming Sales
Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
As Lavigne hasn’t had a successful single since the start of the streaming boom we may expect low numbers from her on those platforms. It is even more valid since the Asian popularity of the singer will hardly be reflected on Spotify where the brand is irrelevant. Despite these two aspects her results are far from bad. Complicated is up to 130 million streams there while it is closing in on 300 million YouTube views. Both Sk8ter Boy and I’m with You post great totals too with a combined 125 million on Spotify and 317 million on YouTube.
The most surprising results are the consistency of the album tracks. Debut albums from Britney Spears and Christina Aguilera have their album cuts around 1 million streams on Spotify. Let Go‘s songs are far stronger with every song in the 3-7 million range. This shoots it to 400,000 equivalent album sales from streams.
Under My Skin is just as consistent but lacks big hits with no song reaching 50 million on Spotify. It has 180,000 equivalent album sales overall.
Has under my skin surpassed 10M? (If there were an update)
Replace love sux with the deluxe please
Update her sales pls, she has released 2 albums since 2018
Hi!
Could you replace Love Sux with the deluxe edition? Thanks in advance!
https://open.spotify.com/album/6RmbogR9qpWasS4ZNa7cuK
would you mind looking into it? 🙂
Please update Avril Lavigne’s data! It has been around 4 years with no updates of her albums/sales, and considering she has released 2 more albums that have not been included in this whole data… Please! Thank you for the current data, at the same time, we all fans would love to see more updated data.
Please update
What’s wrong with this place? First, they took sales away from P! Nk and now they took 1 million from Avril Lavigne ??? With what credibility do they want to be seen if they even have the albums Head Above Water and Love Sux changed places, they don’t update their sales to the letter. The sales they show for Head Above Water are the same as they did in 2019 as if they had removed the album from everywhere after 2019. Correct your mistakes. 1 month ago Let Go had 20.5 million and now 19.3? This is a fraud and… Read more »
Hi Nayareth! When you start seeing “frauds” on automated processes, you should start questioning your objectivity. Pure sales aren’t updated daily – it’s would be an impossible task. It takes years to go around all artists, and Avril Lavigne isn’t a priority for some years as she is selling poorly nowadays. Also, not sure what you mean by sales “taken away”, at best, the automated process saved some duplicated streams (it happens in a precise timeframe when Spotify updates its database and there are numbers available for two distinct days during some minutes) and it was solved in the following… Read more »
Let go went from 20.5M to 19.3M out of nowhere, also she deserves an update it’s been 4 years and she dropped two albums since then
Why did let go decrease by over 1M sales?
Can we get an update please? She’s dropped two new albums
Hi pls update us for “Head Above Water” album sales Worldwide and every countries thanks.
Yes please update us on Avril Lavigne sales!!! Thank you in advance!