CSPC: Avril Lavigne Popularity Analysis

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Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

As Lavigne hasn’t had a successful single since the start of the streaming boom we may expect low numbers from her on those platforms. It is even more valid since the Asian popularity of the singer will hardly be reflected on Spotify where the brand is irrelevant. Despite these two aspects her results are far from bad. Complicated is up to 130 million streams there while it is closing in on 300 million YouTube views. Both Sk8ter Boy and I’m with You post great totals too with a combined 125 million on Spotify and 317 million on YouTube.

The most surprising results are the consistency of the album tracks. Debut albums from Britney Spears and Christina Aguilera have their album cuts around 1 million streams on Spotify. Let Go‘s songs are far stronger with every song in the 3-7 million range. This shoots it to 400,000 equivalent album sales from streams.

Under My Skin is just as consistent but lacks big hits with no song reaching 50 million on Spotify. It has 180,000 equivalent album sales overall.

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Bren

How many units My World live album sold in Japan?

Anderson

Can you update Head Above Water sales?

Iris

I remember her being popular but I did not know her debut was so huge. The 3rd biggest seller for a female during the 00s.

doloreslavigne

If am I do not wrong, “Let Go” has sold over 18ʼ000,000 pure copies until now, cause the 16ʼ220,000 is till 2004 the last update from ARISTA RECORDS. Mediatraffic give the albums over 19ʼ000,000 and put the album on their list “100 best selling/successful albums of all time”
And “Under My Skin” over 9ʼ600,000

Valentin

Hi MJD,
Can we have an update with her last album, Head Above Water, please ?
Thanks for your work !

GaryHuston

Media Traffic from Facebook

AVRIL LAVIGNE’S GLOBAL ALBUM SALES
‘Let Go’ (2002) 17 million
‘Under My Skin’ (2004) 9,5 million
‘The Best Damn Thing’ (2007) 6 million
‘Goodbye Lullaby’ (2011) 1,65 million
‘Avril Lavigne’ (2013) 700.000

Why He Give ‘Under My Skin’ A 9.5M Est.

Yohel

How Can I see total digital sales for every countrys?

[…] genuína e astuta o suficiente ao ponto do seu álbum de estreia, lançado em 2002, conseguir mover números impressionantes para um projeto de estreia de uma jovem artista, cuja imagem não parecia conformista o suficiente […]

dhhd

https://web.archive.org/web/20080509083408/http://www.sonymusic.com.tw/news/news_info.php?ne_index=1244
Under My Skin sold over 100k copies in Taiwan by February 2005.BTW, wasn’t club sales at 4% in US in 2002?Why you estimated Let Go sales only 7.1 million there why Soundscan number is at 7 million ?

Ash Newton

One of these days can you please do more global heatmaps, I have a couple of suggestions: Whitney Houston, Lady Gaga, Rhianna, Celine Dion, Adele, Katy Perry… and maybe Janet Jackson? Lol. ☺️

Dany

Hi! omg such an amazing information about my favorite singer ever!.
I would lik to know if avril´s info is gonna be updated with all sales info about her new singles (Head above water, Tell me it´s over )and new album (head above water, out next february 15.).

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