CSPC: Macklemore (& Ryan Lewis) Popularity Analysis

MACKLEMORE

Original Album Sales – Comments

2012 The Heist – 2,800,000
2016 This Unruly Mess I’ve Made – 300,000
2017 Gemini – 125,000

It’s easy to criticize those figures by labeling them week. There is no doubt that This Unruly Mess I’ve Made was a major bomb. Sales of The Heist are very strong though. Obviously, 2,8 million sales pales in comparison to sales achieved some years earlier by others, but that is to be expected given consumers changed their way of investing in music.

The Heist exploded in 2013 and by then people were already not investing into new artists as far as album sales were concerned. Artists that were still selling well were artists with a fan base already established, artists who had followers that were continuing to build their collection. Fresh new urban acts weren’t going to sell well, even less so nowadays. They simply appeal to a target audience that have never purchased an album in their life. To gauge their success digital numbers are way more relevant.

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Dan

IMO, you should return the artists table to the last page. It’s just not comfortable when it’s in a separate article.

Innocenteyes

Thanks a lot for doing Macklemore! Didn’t see that coming.

I knew that The Heist would have a good total due to its very strong streams but I didn’t expect it to be close to 10 million.

It’s good that Gemini doesn’t seem to continue the decline and even reverse the trend after the flop of This Unruly Mess I’ve Made.

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