CSPC: Macklemore (& Ryan Lewis) Popularity Analysis

MACKLEMORE

Macklemore CAREER CSPC RESULTS

So, after checking all the figures, how many overall equivalent album sales has each album by Macklemore achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from The Heist released in digital format sold the equivalent of 4,938,000 albums – 32,920,000 downloads with a 10 to 1,5 weighting.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

On its way to breaking the 10 million barrier, The Heist is undoubtedly one of the biggest albums of the decade. The album has been strong in every possible avenue of sales and continues to do very well on streaming services.

Both This Unruly Mess I’ve Made and Gemini have been flagged as huge flops. The former definitely is, but it is slowly improving things thanks to decent streaming numbers. The latter still has plenty of time to catch up and will most likely top its immediate predecessor which is already a nice achievement considering the massive tumble that happened between the previous albums.

The combined total of Macklemore is 12,2 million equivalent album sales so far. Time will tell what will happen in the future, but we are ready to bet he isn’t going to leave the radar as soon as his 2016 album suggested. What about you?

The following pages list his most successful songs as well as his records and achievements. Do not forget to check our amazing cross-artists lists posted inside the CSPC: Data Collector which includes the full listing of all CSPC results compiled so far to better gauge his position in the history of the music industry.

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Universal-Vivendi, Spotify, YouTube, Chartmasters.org.

2 thoughts on “CSPC: Macklemore (& Ryan Lewis) Popularity Analysis”

  1. Thanks a lot for doing Macklemore! Didn’t see that coming.

    I knew that The Heist would have a good total due to its very strong streams but I didn’t expect it to be close to 10 million.

    It’s good that Gemini doesn’t seem to continue the decline and even reverse the trend after the flop of This Unruly Mess I’ve Made.

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