CSPC: Usher Popularity Analysis

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Usher was young when his debut LP came out. With a limited artistic input from him, this album isn’t rated anywhere as high as his later records, concluding on fairly low streams. They represent 5,000 equivalent album sales.

My Way is 28 times bigger. You Make Me Wanna… is the strongest hit from it with nearly 70 million Spotify streams. Nice & Slow remains popular at 30 million. On its side, My Way decelerated a lot with less than 10 million audio streams through the Swedish platform.