CSPC: High School Musical Popularity Analysis

High School Musical 3

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

The teen acts patterns continue to be verified with all High School Musical results. Their streams are incredibly consistent with no real gap between the supposed hits and unknown album tracks. All of them have many millions of streams on both Spotify and YouTube. The second volume even ends up being the very first album we met which has all its tracks at 17 million or more views on YouTube.

This consistency pays off as in spite of the lack of hits, both albums enjoy respectively 172,000 and 219,000 equivalent album sales from streams.

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Alfonso

Hey! I’ve been browsing your popularity analysis for a while, and I have a question to make. It seems that you’re using the formula of 1500 streams = 1 album sale, but isn’t that a method used only in the USA? For example, if a song has 500,000,000 total streams, it is unrealistic to assume 100% of them are based on the USA to apply this formula to reflect on total album sales, especially that the streaming data seemingly are private and are sent exclusively to Billboard (in the USA). If that’s not the case, I hope you can elaborate… Read more »

Alfonso

What I’m saying is, isn’t the formula of a 1500 streams accounting into one album sale exclusive to US streams only? I’ve seen you use this formula to gather album sales from streams throughout the world, which makes me wonder if it’s a global formula for WW streams rather than the USA only.

Raffi

Hi MJD! I have to say, this is a very interesting read. The 3 soundtracks show similarities to both Frozen soundtrack (Disney movies) and teen acts (eg. Miley, Justin) Firstly, the HSM soundtracks sold impressively well in South America, just like 1D did. I remember you saying that that particular region has a large influence from visuals and imagery, hence artists with TV shows or movies sell bucketloads there (Whitney with Bodyguard, Miley Cyrus) Another thing similar is what you mentioned, download sales linear for the entire tracklist. Finally, a comment about the HSM trilogy sucess: while 25m+ for 3… Read more »

Manuel

Thank you for doing this! I was just wondering, was the fourth movie (spin-off) “Sharpay’s Fabulous Adventure” that much of a flop in terms of sales?

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