Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
The teen acts patterns continue to be verified with all High School Musical results. Their streams are incredibly consistent with no real gap between the supposed hits and unknown album tracks. All of them have many millions of streams on both Spotify and YouTube. The second volume even ends up being the very first album we met which has all its tracks at 17 million or more views on YouTube.
This consistency pays off as in spite of the lack of hits, both albums enjoy respectively 172,000 and 219,000 equivalent album sales from streams.