CSPC: Oasis Popularity Analysis

Oasis

Full Length related record Sales – Part 1

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check for example the Stop the Clocks line, those figures mean it sold 2,710,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 929,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from the Definitely Maybe album are responsible for 14% of the Stop the Clocks track list attractiveness. This means it generated 376,000 of its 2,710,000 album sales and so forth for the other records.

The first three packages are specific as they merge together singles or outtakes. The first set that exploited Oasis‘ catalog is the live album Familiar to Millions from 2000. A huge 76% of its appeal comes from songs of Morning Glory? The same pattern appears for their best of albums, Stop the Clocks and Time Flies.

16 thoughts on “CSPC: Oasis Popularity Analysis”

    1. Hi Matty!

      Champagne Supernova was certified in 2005 for Digital Sales, it wasn’t released as a physical single which is why it never made the Hot 100 in spite of charting 4 months inside the Top 75 Airplay Chart. Until June 2006, the Gold criteria for digital sales was 100,000 units, so this is what this song is certified for 🙂

      1. Thanks MJD,

        Probably if the broke the US mainstream (specially in 96/97) we’d be talking about all other numbers,
        although I believe it could never happen 🙂

        1. Another question: on the band’s official site we can see that Don’t Believe the Truth sold around 7 million copies worldwide while in this report only 2,2. Why this difference?
          Same thing with Morning Glory 22 million counter 17.

          1. Hi Matty!

            Labels need to be accurate on their claims, they can’t inflate figures. If they publish an official statement saying an album sold 7m while it sold 2m, the artist can use it to sue them and claim for royalties on 7m units sold. Thus, claims from labels have a legal value.

            This is when tricks get part of the game. It is very easy to be misled about the legal value of a claim. The general public gives credit to claims from the artists, their managers and Medias, but none of them are legal representatives of a label, so their claims have no legal value. This is written on credits of Oasis’ website: This website (“website”) is operated by Oasis Merchandising Ltd (OML), in other words they can claim whatever they want.

            If you check a document which has a legal value, you will see the real figures claimed by Sony: Be Here Now shipped 7m units by March 31, 1998, while the remaining two albums did 18m. In fact, on my Excel sheet, I estimated Definitely Maybe and Morning Glory figures up to that date and got 4,48m and 13,54m respectively, perfectly in line with the (real) official figures. Don’t Believe the Truth was only #45 for the year Worldwide, which represents about 2 million units shipped. In the same way, Oasis got no mention on Sony’s annual report, while they did report the Foo Fighters (3m), SOAD (5m) and Il Divo (8,5m) to illustrate the success of their artists.

  1. Hi MJD

    Do you include live versions in you streaming analysis?
    Familiar to Millions doesn’t have any huge streaming giants, although Don’t Look Back in Anger is close to 3m.
    Other acts have some rather popular live tracks. Hotel California has two pretty big live versions (8.23m+6.35m) as well as some smaller ones. That adds up quite well.
    The AC/DC track Hell Ain’t a Bad Place To Be has two live versions (4.27m/3.09m) rivaling the studio version (3.56m), as well as some much small versions (<0.2m each).

    Thomas

    1. And Metallica has very healthy live tracks.
      All tracks on S&M are 2.5m-10m, all tracks on Through the Never are 3m-8m

    2. Hi Thomas!

      Yes, all versions of tracks are added together, it isn’t rare to get more than 5 versions of one song on our Excel sheets 🙂

  2. Oasis are soooo huge in U.K………there are artists in all the major markets that are only big in their respective markets (Oasis is lucky to have 3 successful albums in the U.S.A.)
    I’d love to see a few more artists that are only big in specific markets…(but HUGE in those markets, aka “the Beatles” of Cambodia or whatever “insert country here”)
    Example……….I’d love to see Robbie Williams or Simply Red

  3. I dont know the song “dont look back in anger” but i know wonderwall, stand by me and champagne supernova. Ill check the songs i dont recognize later when i go to an internet cafe.

  4. Oasis’ early singles stayed over 100 weeks in the uk top 200 as they were really EPs with 3 extra tracks that were unavailable elsewhere at the time.
    The uk sales figures for Definitely Maybe,(What’s the Story) Morning Glory and to a lesser extent Be Here Now are much higher than the figures given by the OCC – can you explain the difference?

    1. Hi Kevin,

      The OCC is much less accurate that it claims to be. Just like Soundscan, it excludes Music Club sales. Morning Glory alone sold nearly 400,000 units at Brittania Music Club. This is why the early albums (as long as Brittania was still going strong) have a sizable gap with their OCC figures.

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