CSPC: Macklemore (& Ryan Lewis) Popularity Analysis

Macklemore

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

As we can see, Macklemore released a few items outside of the main 3 studio albums studied so far. They are independent releases once again, all coming before the release of The Heist so with only Orphan songs included.

2 thoughts on “CSPC: Macklemore (& Ryan Lewis) Popularity Analysis”

  1. Thanks a lot for doing Macklemore! Didn’t see that coming.

    I knew that The Heist would have a good total due to its very strong streams but I didn’t expect it to be close to 10 million.

    It’s good that Gemini doesn’t seem to continue the decline and even reverse the trend after the flop of This Unruly Mess I’ve Made.

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