CSPC: Aaliyah Popularity Analysis

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Streaming Sales

The below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in the IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

The equivalent album sales is the division of the comprehensive streaming figure by 1500 as is now the norm in the new industry model.

NB: as we now switched to 2017, Chartmasters.org is going to update the ratio used on this methodology as soon as official market information from IFPI gets published. This is in order to maintain the relevancy of all figures.

Streaming Part 1 – 90s Rising Star

The lack of consistent availability of One In A Million becomes obvious with its streaming results. If we check the artist’s Last.fm catalog, this album has almost twice as many plays as her debut one, which shows its potential. While on Spotify it loses the battle by 12 to 1.

As a result, less than 7,000 equivalent album sales is all that it gets. Naturally, Age Ain’t Nothing but a Number, which is fully available and has always been at Spotify and other streaming platforms, performs much better with nearly 80,000 equivalent album sales. Its two US Top 10 hits back in the day registered more than 10 million plays.

7 thoughts on “CSPC: Aaliyah Popularity Analysis”

  1. Oh My God! MJD, I knew you were gonna do a CSPC analysis on Baby Girl, but not this soon! Thank you so much!!!

    I would like to comment on some few things though. Firstly, about her album sales, do you mind posting her Soundscan sales? I can’t find them anywhere! I only know she sold 8m albums through Soundscan back in 2006. Also, her overall album sales are quite low, though still impressive considering the audience she was catering to.

    For her digital sales, MJD, would you mind giving us your most logical estimation on how her songs from her OIAM and self-titled album would have performed if they were available for downloads.

    Finally, i would like to point out that you made a little mistake with the I Care 4 U page. You used the One In A Million album cover for that page.

    Once again, thank you so much, as well as Hernán and Anthony for your hard work and dedication. Looking forward for your future projects!

    1. Hi Raffi!

      Hehe copy/paste spotted I guess! The cover is now correctly updated 🙂

      Her 8,1 million soundscan sales are spread as 1,4 / 2,4 / 2,6 / 1,7 million in chronological order. The first two albums got incorrectly credited with 3m Soundscan sales each when Billboard posted that figure in 2001, but that tally was in reality the combined total for both. All those Soundscan sales are valid as of 2006, after which the albums pretty much stopped selling due to lack of availability.

      Had her catalog been widely available as for other artists, realistically she would have:
      – sold roughly 2 million more albums Worldwide
      – sold in the 2 to 2,5 million range of OIAM songs in downloads and 3 to 4 million for Aaliyah songs, plus a bit more Orphan songs
      – been in the 150-200,000 range of equivalent album sales for OIAM from streaming and 250,000 units for Aaliyah, plus a bit more Orphan units
      – been at about 3,9 / 6,1 / 7,1 / 4,2 million CSPC sales for each 3 studio albums plus Orphan one, so over 21 million in total

      Obviously this can’t be verified as it just hasn’t happen, but giving available indicators that sounds like a very good gauge of what it would have been.

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