Streaming Masters – Seventeen
In contract to today’s streaming era, K-pop superstars Seventeen made headlines by topping IFPI’s annual rankings thanks to their record-breaking album sales.
But how does their catalog perform online, from Spotify to Asia’s most popular platforms? With over 25 billion streams across audio and video platforms, it’s clear their success extends powerfully to this medium as well. We break down their results, song by song.
Seventeen streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution
Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms
*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750
Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.
Seventeen streaming review – the results
Total: 12,649,301 EAS
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Seventeen: Most streamed tracks (EAS)
1. Super [FML] – 486,000
2. Don’t Wanna Cry [Al1] – 463,000
3. Hot [Face the Sun] – 445,000
4. Very Nice [Love & Letter] – 444,000
5. Left & Right [Heng:garæ] – 353,000
6. Rock with You [Attacca] – 350,000
7. Darl+ing [Face the Sun] – 299,000
8. Clap [Teen, Age] – 296,000
9. Pretty U [Love & Letter] – 266,000
10. Fighting [Orphan] – 256,000
11. Ready to Love [Your Choice] – 235,000
12. _World [Face the Sun] – 222,000
13. Home [You Made My Dawn] – 208,000
14. God of Music [Seventeenth Heaven] – 206,000
15. Hit [An Ode] – 194,000
16. Oh My! [You Make My Day] – 193,000
17. Mansae [Boys Be] – 189,000
18. Adore U [17 Carat] – 174,000
19. Thanks [Teen, Age] – 172,000
20. Home;Run [Semicolon] – 168,000
Sources: Spotify, YouTube, AWA (app), QQ, Genie, Anghami, Audiomack, Boomplay.
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