CSPC: Lorde Popularity Analysis

Digital Singles Sales

As a reminder, the weighting is done with a 10 to 1,5 ratio between albums and digital singles.

Pure Heroine (2013) –2,640,000 equivalent albums

Tennis Court – 1,150,000
Royals – 9,300,000
Team –  4,000,000
Glory and Gore – 550,000
Remaining tracks – 2,600,000

Melodrama (2017) – 82,500 equivalent albums

Green Light – 400,000
Remaining tracks – 150,000

Orphan – 165,000 equivalent albums

Yellow Flicker Beat – 600,000
Everybody Wants To Rule The World – 100,000
Magnets – 300,000
Remaining tracks – 100,000

The big question for Lorde now is if she will she be able to maintain her popularity over the coming years, or remain a one-era wonder. With nearly half of her 19 million singles sold coming from Royals, she remains under threat of being regarded as a one-hit wonder. Team sold very well too which helped boost the album, but Royals remains the only cross-over hit so far.