Streaming Masters – BTS

BTS

K-Pop superstars BTS are bigger and bigger each year, beating each time their previous sales. They dominated 2020 like no one else, they will now try to replicate this feat in 2020 thanks to their upcoming releases.

One may wonder if their streams are just as good as their pure sales so let’s review their performances online.

BTS streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

Usually, it’s enough to accurately gauge the streaming performances of an artist. It isn’t for a band especially strong in South Korea where Spotify isn’t available.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

BTS streaming review – the results

CSPC BTS 2021 streaming discography spotify youtube

Total: 28,651,228 EAS

BTS most streamed tracks (EAS)

1. Dynamite [BE]1,678,000
2. Boy with Luv [Map of the Soul: Persona]1,453,000
3. DNA [Love Yourself: Her]925,000
4. Fake Love [Love Yourself: Tear]924,000
5. Spring Day [Wings]840,000
6. Idol [Love Yourself: Answer]793,000
7. MIC Drop [Love Yourself: Her]754,000
8. Blood Sweat & Tears [Wings]700,000
9. On [Map of the Soul: 7]641,000
10. Make It Right [Map of the Soul: Persona]541,000
11. Life Goes On [BE]478,000
12. Fire [Orphan]464,000
13. Eight [Orphan (Suga)]462,000
14. Black Swan [Map of the Soul: 7]425,000
15. I Need U [The Most Beautiful Moment In Life, Pt. 1]422,000
16. Go Go [Love Yourself: Her]418,000
17. Dope [The Most Beautiful Moment In Life, Pt. 1]377,000
18. The Truth Untold [Love Yourself: Tear]361,000
19. Euphoria [Love Yourself: Answer]348,000
20. Mikrokosmos [Map of the Soul: Persona]347,000
21. Not Today [Wings]344,000
22. Save Me [Orphan]330,000
23. Anpanman [Love Yourself: Tear]314,000
24. Dionysus [Map of the Soul: Persona]305,000
25. Run [The Most Beautiful Moment In Life, Pt. 2]298,000
26. Airplane Pt. 2 [Love Yourself: Tear]295,000
27. Intro: Serendipity [Love Yourself: Her]294,000
28. Savage Love (Laxed – Siren Beat) [Orphan]277,000
29. Best of Me [Love Yourself: Her]258,000
30. Waste It on Me [Orphan]249,000

Sources: SpotifyYouTube, AWA (app), QQGenie.

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Aha

Wouldn’t it make more sense to use netease numbers for bts in china? Their music is only available on that platform there since roughly 2018

Sonique

where did you get the number for Youtube? It says that dynamite earned 2+ billion views when the official music video itself is just around 1B+

Anthony Blanchard

Hi Sonique!
It is the sum of all videos related to the song (official, lyrics, live…)

Sonique

Thank you for the response. Wouldn’t it be fair if you just include the totals for the official mv and lyric video? Others acts had various live performances but didn’t just get uploaded on yt or on their official channel. On the other hand, acts like bts constantly upload videos such as dance practice, fancam, choreography, etc aside from the hundreds of fanmade videos. I also wonder if blackpink youtube vids were calculated in the same method. I noticed that ddu ddu only amassed 1.4B views on their streaming masters page despite having multiple live performances, dance practice, lyric videos,… Read more »

Kalmanta

All related videos from the artist‘s official account? A big song can have a video from an unrelated account with several 100M views.

Anthony Blanchard

Not only videos coming from official account, but all videos linked to the song (except karaoké, choregraphy, cover…)

Sonique

I wish you could make a comprehensive list of what videos are included in the computation of their youtube streams.

bel

serendipity shouldn’t have been divided into 2. if it wasnt like this it would have more than 350 million streams

marina

excited to see this after BE updates :), love seeing their growth

Fortunate-

Hello, I was wondering where do you got exactly those Youtube streaming numbers. I’m sure it wasn’t from the MV alone

Samsas

Counting the entirety of China’s streams as visual streams with a 11,750 = 1 unit ratio completely undermines the market. Also using Xiami of all services to extrapolate China’s stats can be absolutely misleading. That app is so tiny compared to others that it makes the overall numbers completely off and inaccurate. There’s nothing you can do to have a more accurate picture of China’s streaming stats? Also, what about China’s digital sales? Will you eventually count them? Map Of The Soul: Persona sold particularly well in China, especially on NetEase. The only international artist that can easily outdo the… Read more »

约翰 John

im wondering the same thing, by counting them as visual streams with such a different rate than normal audio streams it really brings BTS’s numbers down

Jackie Milla

How about QQ Music streaming app? Is that also counted in China streams since I heard its the largest streaming platform there.

joonromance

BTS music isnt available on QQMusic or most Chinese platforms, only netease

Ren

Hi, I’m wondering why you used Soribada for korean streams instead of genie which is higher. Also will u ever include All of Gaons streaming and download numbers? And BTS release most of their music in China on Netease. Thanks for putting these numbers together I would like to know if u plan on updating the numbers to include these platforms anytime u get a chance. Thx!

Al

Yes, we used Soribada instead of Genie in this article because we wasn’t aware that Genie shared their numbers at the time, but Genie will be used instead from now on with every artist. Although the change shouldn’t really make much of a difference. If you have links to the NetEase sales of these records we would love to include them in their next update which definitely will happen at some point since they are still selling like crazy.

Fanofpop

Seeing as BTS is from SK wouldn’t it make sense to use Spotify over Genie to estimate SEA.
By doing geniex3.05 for Korea and then geniex3.05 again it feels like double counting.

I mean I’m from malaysia haha and the majority of people here use Spotify or joox, a select few use AM nobody uses genie.

Fanofpop

No I meant stuff like Spotify malaysia or Spotify Thailand or Spotify Vietnam rather than Spotify as a whole.
If anything we’re culturally and ethnically closer to China than Korea haha. Like kpop is big but so is local music and western music and Chinese music. Kpop doesn’t dominate at all as a genre although BTS is huge.

Sierra

Hi “MJD”
Thankyou for your reviews but your recent Little Mix review looks like you wrote with a bias?
Is it really professional to write like that on a platform where fans are getting misdirected because of the way you wrote, even though your numbers might be genuine?
Like, nothing serious, but a lot of misguided people are claiming LM to be fraud and using this site at a reference, when they don’t actually understand what you said about the data charts, but they understood that LM can be “beaten by a lot of other groups”.

Last edited 1 year ago by Sierra
Icaro

For South Korea streams you should use Genie streams https://www.genie.co.kr/detail/songInfo?xgnm=88773173

KantClark

They are awesome. I’m not a Kpop fan but What they are doing is memorable.

Legendlena

Do BLACKPINK’s Streaming Masters please

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