Most streamed international hits in India

Most streamed international hits in India Taylor Swift Justin Bieber Selena Gomez Chainsmokers Alan Walker Ed Sheeran

Not too long ago, we mentioned India as a dark horse to become a monster music market. It is really happening.

Now, 8 months later, the 3 largest local platforms are displaying streaming counts of all songs and figures are amazing already.

We did the job for you, collecting streams from all these platforms as well as from Spotify India to complete the list of the most streamed international hits in India!

The music streaming market of India

I’ll not put links in this section, mainly because you will find a lot of articles online posting very contradictory numbers on this subject.

Most of them quote this Deloitte study, which claimed 150 monthly active users (MAU) in India as of December 2018.

In April 2019, Gaana claimed 100 million MAU, a few days later, their main rival JioSaavn did the same.

This last claim is dubious to say the least, likely a mixture of non-Indian users plus a confusion of created accounts against active users.

If in western countries the number of users and the number of monthly active users do not differ much, it’s mostly due to the unlimited internet access they enjoy.

In India, there is still large restrictions. Only a third of the population has a smartphone, and when they have, they won’t always access internet unlimited nor everywhere.

That concludes on a larger share of users who download the app without using it afterwards.

The next two big platforms in the country are Wynk Music and Hungama Music. Both claim around 50 million MAU, both claims to be taken with a pinch of salt, too.

Then there is YouTube Music and Spotify. The latter gained quickly 1 then 2 million users in its first month.

Since then, numbers of streams from Spotifycharts have been multiplied by more than 2 which suggests from 4 to 5 million MAU at the moment.

As for YouTube Music, the app was quickly downloaded 3 million times, a tally that increased to over 15 million.

A lot of numbers, many quite dubious, what’s safe to say is that Indian is currently exploding and that Gaana and JioSaavn are dominant actors.

Apart from the market size, a key factor is the distribution of streams. Historically, the Indian music market is massively fueled by the Bollywood industry.

It was visible on streaming platforms too with Hindi music getting 90% of the pie, most of which thanks to soundtracks.

As streaming opens a door to much more music, the public is fast expanding its listening habits.

Regional music went from less than 10% to 25% of the market in a pair of years.

Foreign music is booming as well. In fact, since 2017, it went from 2% to 10% of the countries’ overall streams.

Hence the interest in looking at the most streamed international hits in India.

The top international songs by platform

In recent times, Gaana, JioSaavn and Hungama all started to display play counts on their desktop or mobile apps.

We went through these numbers to present results to you. It takes quite a lot of time, requires a few VPNs as well, but results are fascinating.

The raw numbers printed in these apps have limitations. While they don’t impact the big picture, it’s our job to clearly explain the data we are sharing.

Most streamed songs on Gaana

It’s worth noting that the streaming numbers on Gaana is similar to a certification level.

Indeed, play counts are displayed using specific milestones. They show which songs are over 100k, 500k, 1-2-3-4-5m, and then there is one plateau every 5 million more.

This means that a song with 9 million streams will show the same indication as a song with 6 million streams, which is 5m+.

Different versions of the same song will have different play counts too, so this multiplies this effect.

An extreme example is Lil Nas X who records 11 million cumulative streams, most of which for Old Town Road, but the song only shows 6.2 million streams: 5m+, 500k+, 500k+, 100k+ and 100k+ for its 5 versions.

This mechanic isn’t that much relevant for truly big hits which are in the tens of millions range, so a round down every 5 million is still close to the reality.

So, which international songs have been doing the best there? Here’s the top 10.

The most streamed international songs on Gaana

1. Luis Fonsi feat. Daddy Yankee, Justin Bieber Despacito139,300,000
2. Ed Sheeran Shape Of You130,200,000
3. DJ Snake feat. Justin Bieber Let Me Love You121,800,000
4. The Chainsmokers feat. Halsey Closer81,400,000
5. DJ Snake feat. Selena Gomez, Ozuna, Cardi B Taki Taki80,000,000
6. Sia feat. Sean Paul Cheap Thrills68,700,000
7. Maroon 5 feat. Cardi B Girls Like You60,500,000
8. Charlie Puth Attention57,200,000
9. Shawn Mendes feat. Camila Cabello Señorita55,000,000
10. Alan Walker feat. Sabrina Carpenter & Farruko On My Way50,100,000

Most streamed songs on JioSaavn

Their display rules are closer to what we know on Spotify with exact play counts shown for every song.

JioSaavn Top International songs

1. Ed Sheeran Shape Of You90,181,000
2. The Chainsmokers feat. Halsey Closer83,040,000
3. DJ Snake feat. Justin Bieber Let Me Love You75,236,000
4. Sia feat. Sean Paul Cheap Thrills73,186,000
5. Alan Walker Faded72,653,000
6. Charlie Puth Attention58,725,000
7. DJ Snake feat. Selena Gomez, Ozuna, Cardi B Taki Taki50,526,000
8. The Chainsmokers & Daya Don’t Let Me Down48,393,000
9. Ellie Goulding Love Me Like You Do45,409,000
10. The Chainsmokers & Coldplay Something Just Like This45,214,000

Most streamed songs on Hungama

The situation in Hungama is in-between the remaining two platforms. They display exact counts but they round them depending on their level.

A song with 555 streams will show 555. A song over 1k will be rounded down to the thousand.

Once a song reaches 1 million, it’s rounded down to 0.1 million. From 10 million, numbers are rounded down every million.

The most streamed international songs on Hungama

1. Ed Sheeran Shape Of You28,563,000
2. Luis Fonsi feat. Daddy Yankee, Justin Bieber Despacito26,783,000
3. Alan Walker Faded19,309,000
4. DJ Snake feat. Selena Gomez, Ozuna, Cardi B Taki Taki18,273,000
5. Maroon 5 feat. Cardi B Girls Like You17,280,000
6. The Chainsmokers feat. Halsey Closer15,241,000
7. DJ Snake feat. Justin Bieber Let Me Love You14,139,000
8. Camila Cabello feat. Young Thug Havana12,381,000
9. Charlie Puth Attention12,000,000
10. Sia feat. Sean Paul Cheap Thrills11,624,000

Most streamed songs on Spotify

We can’t know how many streams come from a specific country on Spotify. Their daily charts are available though and Kworb does an amazing job merging them together.

The list thus focuses on streams from songs which made the daily top 200 chart.

Since Spotify started less than 1 year ago there, few streams are missing. Recent songs have been continuously charting while others have no stream because of the rights holders conflict with Warner Music.

Catalog hits which continue to be streamed off the radar will have their numbers missing or incomplete, although here too it doesn’t alter the big picture.

The most streamed international songs on Spotify India

1. Shawn Mendes feat. Camila Cabello Señorita22,803,000
2. Lil Nas X Old Town Road12,565,000
3. Post Malone feat. Swae Lee Sunflower10,418,000
4. Billie Eilish Bad Guy10,065,000
5. Alan Walker feat. Sabrina Carpenter & Farruko On My Way9,432,000
6. Maroon 5 Memories8,006,000
7. Jonas Brothers Sucker7,926,000
8. Post Malone feat. Young Thug Goodbyes7,329,000
9. Halsey Without Me7,188,000
10. Ariana Grande 7 Rings6,996,000

Most streamed international hits in India

Indian Streaming - All platforms

Now that we went through the top 10 songs on each platform, what happens when we combine them all?

Here is a monster top 200 list with detailed streams from each software for each song. The list runs from Ed Sheeran to Ed Sheeran.

Please notice these numbers with a leader at 249 million streams, which goes on to show how huge the Indian market is getting.

Most streamed international hits in India
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NISHANT

Well this helped me to learn about my own country but I will say the actual number higher than you see here I know cause I am from here.

Michael

Omg. Finally I can open this website again. I was unable to for like a week. What happened to u guys?

Mars

Gaana has recently launched their video platform too. Notable leaders are

Senorita – 64m+
I Dont Care – 28m+
Beautiful People – 21m+
Me! – 14m
Memories – 12m+

Although the only way to check stats for these right now is to go to artist pages and hope that the video pops up in one of the playlists on their page

Kenny

Do you have an estimated total of MAUs in the country? Thanks!

Kadet

Interesting! I saw that Taylor has the most followers across India’s streaming applications for western female artists and that she’s also one of the most streamed overall western artists. She has a lot of tracks on the list, but most of them are in the lower parts. I’m particularly surprised the 1989 singles aren’t higher considering it was a big album in India looking at YouTube analytics. Was her discography not available on streaming services?

Matt

You have to remember Taylor joined streaming services only two and a half years ago (The sole exception being IDWLF) and that her first real streaming release was Lover in August. Even reputation was withheld for three weeks. Out of the seven singles she has released since all but one (Ready For It) made the list. It’s hardly surprising that singles from 5 years ago, released to streaming two and a half years ago, couldn’t compete with new releases and make the cut. Taylor’s large following on Indian streaming sites is also reflected by how much traction her album tracks… Read more »

Mars

Her albums weren’t available on streaming yes. During her absence, many cover versions of her songs received millions of streams.

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