While the eyes of the many music industry observers are focused on the Chinese and Latin American markets development, the real action now is actually happening in India. Streaming platforms already count there with more than 150 million active users. This led both Spotify and YouTube Music giants to deploy their service in India over the last month.
Before the release of her debut album Lights, Ellie Goulding already won the BBC Sound of 2010 poll, which showcases the music industry’s top choices for rising stars. Since, her success seems being bigger and bigger with each new album. Recently, she teased her fans with a new release this year, so it is time to have a look on her streaming numbers!
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