Not too long ago, we mentioned India as a dark horse to become a monster music market. It is really happening.
Now, 8 months later, the 3 largest local platforms are displaying streaming counts of all songs and figures are amazing already.
We did the job for you, collecting streams from all these platforms as well as from Spotify India to complete the list of the most streamed international hits in India!
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Every year China seems to be climbing several positions on IFPI’s top music market’s ranking and the growth doesn’t seem to be slowing down anytime soon.
In just a few years we could see this country overtake markets like the UK, France and Germany and seriously challenging Japan! So who is benefiting the most from this? Just like we did with Gaana earlier this year we’re now looking at the most followed international artists on QQ Music, China’s biggest streaming service.
While the eyes of the many music industry observers are focused on the Chinese and Latin American markets development, the real action now is actually happening in India. Streaming platforms already count there with more than 150 million active users. This led both Spotify and YouTube Music giants to deploy their service in India over the last month.